July 28th, 2019

Understanding Inbound Marketing

Do you know how to target specific buyer personas? If so, do you understand what benefits it can have when you target these specific people? Usually, if there is something we don't know how to do, we can easily turn to Google for the answers we are looking for. We type in our query, and a list of solutions pops up on the screen, and we simply click on one. 

These links we are clicking on were placed there by people who realized there was a need for such information. They recognized a pain point and did something to provide people with the solution to the problem they had.

So, how can you provide that same thing for your target audience? You want to create content that solves a problem, and to do this, it all starts with recognizing pain points. 

Writing Content for Pain Points

When you are writing content to help solve a pain point for your target audience, it is important to provide valuable and relevant information instead of focusing on how to directly solve their specific problem. You want to be an industry expert and provide your audience with ALL the information they need, rather than simply answering a question.

Optimizing Your Content

Once you write the content, it doesn't mean much unless it is seen. To do this, you need to optimize the content, so it is accessible to your target audience. Keyword research helps determine what words people are using to search for pain points versus what they think they are searching. 

You also want to make sure that your content is well-organized in addition to using your keywords. However, be careful not to keyword stuff because then it won't be seen by search engines as valuable content.

Target Market vs. Buyer Persona

It is also important to remember the difference between what a target market is and what a buyer persona is. Your target market is referring to a group of consumers that you are aiming your product or service toward. The buyer persona, on the other hand, is a representation of your ideal customer.

Buyer personas include demographic, psychographic, and behavioral information, but they also go more in-depth with what influences these people and what their goals and motivations are. Knowing this information makes it easier to tailor your content to better fit within this group so you can be more receptive to them by offering them the best solutions.

So, when creating content, make sure it will appeal to the end-user and the decision-maker − everyone involved in the buying process.

Gaining Trust

This whole process is about gaining trust with your audience and building yourself as an expert in your industry to be seen as a leader in your target market. You always want to stay on top of finding solutions your buyers need and to do this, you need to write valuable and informative content that is easily accessible.

To learn more about this process and how it can help grow your business, contact SeedLogix for more information.