May 18th, 2018

Understanding Inbound Marketing

There are many ways to market your business but the most commonly used are the inbound and outbound marketing techniques. In outbound marketing, the business is looking for the client. With inbound marketing, the client is looking for the business. Using outbound technique is harder than inbound, and proves to be less profitable, but surveys have shown that most companies prefer to spend more than 80 percent of their budget on outbound. Break the cycle, and save money while gaining wealth with inbound marketing. 

Save Money

Outbound marketing has been around for years but consumes most of the organizations marketing budget. A majority of companies do not consider the effect of outbound marketing on its business, for example, you can never know the percentage of return on investments. You may be spending more than what you are getting in return whilst companies that have already implemented the inbound marketing technique know exactly the percentage of the return investment.T he best thing about it is it is cheaper.

Modern & Future Proof

Inbound marketing is mostly used with search engine marketing; here the customer is initializing the contact with a business by trying certain keywords in the search engine. The most important thing is to create web pages and advertisements that will crop up when a person is searching words which have to do with your business. This will help customers find you easily. Nowadays people hardly grab the yellow pages or look for paper advertisements to choose products the first thing they do is jump on the computer and look for products online. You can start out by setting up a pay per click ad on Google Adwords and don't forget the more content on your page the more clients will be pulled towards your web page.

If you opt for outbound marketing you will never know the feedback you have received as people may come and go without telling you from where they found your business, such as magazines, radios or TV ads. Inbound Marketing is considered as the New and modern way to market having a tactic that seeks the interest of people instead of trying to purchase it. The advantage of this is that the communication comes from both ways for business owner to client and vice versa, The client Is looking for you and Marketers are seeking to educate or entertain, whilst outbound marketing is known as the old marketing technique where communication is normally one way coming from the business example radio, TV, advertisements, call cards or banners. Nowadays the buyer is in more control of what they can receive which does not help companies which opt for the Outbound marketing technique.

Make the Smart Choice With SeedLogix

Advertising on Inbound marketing will half the cost you pay for outbound marketing. Contact SeedLogix to learn more about our plans, and solutions.