February 4th, 2015

Understanding Inbound Marketing

Due to the financial crisis in recent years, many industries have shed numerous numbers of jobs and governments had to struggle to rescue financial institutions that were collapsing. Companies have been forced to look at how they do business due to the problematic economic environment and this has caused them to cut costs and their business models to be compromised.

Marketing is often mistaken as not being an important factor to selling a product and due to budget cuts, marketing is often the area that suffers the most, especially when it is believed that the product is already selling well. Without marketing a product will not be able to create growth and have difficulty sustaining its sales rate. It would be a mistake to disregard the importance of marketing; rather it would be better to lookat more effective and innovative ways of product marketing with the help of inbound marketing.

Inbound marketing is a way of making customers not only look foryour business but find you as well. Traditionally marketing techniques were focused on the company looking for customers though many different advertising methods, such as print, television, telemarketing, radio advertisements, etc. This has changed through a great impactthat has been made on the styles of advertising by advances in technology and privacy legislation.

This old method of trying to find customers has proved ineffective, as people can ignore them and they reach a limited audience. Through the demand for less advertisements on media and the ability to block email marketing as spam, together with people becoming desensitized by being exposed to too many advertisements, this has caused the traditional method of seeking customers to become ineffective.

A way to resolve this is though advertisements by Google Inbound marketing. These advertisements on the web are placed where people can go to view them, instead of the advertisements interrupting the customers. By creating their own blog instead advertising in print publications, inbound marketers allow customers to visit at their own leisure to find out more on the content. It creates customers that seek out your business instead of the other way around.

Inbound Marketing strategy's success depends on how the three necessary key components are executed, and this will determine the quality of interest your website and business will attract.

Content is the first key component and an important piece of any campaign in inbound marketing, as it will be what attracts customers to you website or business. It is important that to achieve the greatest marketing effectiveness, your content must be interesting, unique and informative.

Inbound marketing's second component is Search Engine Optimization (SEO), which through search engines, allows customers to find your content easily. Most potential customers will be directed to your website through search engines, that is why it is important to use the different techniques of SEO correctly and by using the right key words and developing quality back links.

Social media is the third aspect of inbound marketing. Social media gives your content that attractive factor it needs to have maximum impact. When distributed and discussed on the major social networking sites such as Facebook, Twitter and MySpace, your content, products and also the business achieves credibility and is a powerful way of drawing new customers to your site. Inbound Marketing is more effective than traditional marketing (Outbound) techniques for two reasons:

The first reason is the cost is more effective to achieving the business's goals. Advertising space in outbound marketing is expensive in any medium (television, print, etc.), and it is significantly more costly then inbound marketing. Blogs are free to set up as well as the large social networks of Facebook, MySpace and Twitter are also free to join, and the provided easy access to your business by thousands of potential customers.

The more efficient targeting of customers is Inbound Marketing's second advantage. Traditional techniques often barrage people who are not interested in your business and this makes it annoying as well as ineffective. Inbound marketing on the other hand only interacts with people who are interested in the content you have available and thus will be more interested in what you have accessible to buy.