January 15th, 2018

Understanding Inbound Marketing

Your search for choosing the right content management system (CMS) has just begun. It's time for your business to take the next leap towards inbound marketing and use a centralized system for your online presence.  


Making the right choice in your new CMS can increase leads, boost authority, and help your business grow. 


The 4 Applications CMS is Used For  

Before looking at the plethora of CMS' available on the marketplace lets first decipher what it will be used for.  

1.) Web Content Management. 

As your business grows, so will your online presence. The beautiful thing about the internet is that you are never limited by the amount of space available for content. You can build as many websites as you want, with as many pages as necessary.  
The right CMS for your business will be intuitive and help manage the web content easily.  You should look for administration menus that categorize the various web pages and sites you are controlling. This admin page is known as the backend.  When choosing a software, be sure it is easy to use and will ultimately help your business.  

2.) Blog Publishing 

Writing blogs and producing valuable content has been proven to be one of the best methods for generating leads. Customers in their early stage of research will turn to a well-written blog to learn about solutions to their problem. Having a CMS will make writing, publishing, and tracking leads that much easier.  

To become an authority in your niche, people must trust what you do. Giving away valuable information via your website is a great way to build rapport with potential customers. Your blogs are what individuals can share via their own social media. They are a launching pad for engagement with your demographic.  

3.) Social Media 

Direct communication with potential buyers can be done through social media and emails. This process can be tedious, long, and ultimately time-consuming. Incorporating a CMS will help make your outreach more efficient, ultimately increasing satisfaction among your business and leads. 

Centralizing Facebook, Twitter, and Linkedin will improve the speed at which your content can be published. This makes it even easier to encourage greater buyer engagement. It also presents opportunities to grow your online presence and become a leader in your industry.  

4.) Email Proliferation  

Email marketing is one of the best ROI marketing techniques you can incorporate. Having the ability to manage your email lists from a central hub can make the process a whole lot easier. The ability to segment your list into various categories, from potential leads to past customers, can make your sales funnel more successful than it has ever been.  

Be sure the CMS you choose allows for the integration of email campaigns. The data returned should include specific analytics: 

  • Click through rate 

This is jargon for the number of viewers who clicked and followed a link embedded in the email. These links should be to a value-adding offer on your business webpage.  

  • Conversion rate 

The conversion rate is the percentage of recipients who not only click through a link but share their information with you. An example of this could be filling out a contact us page or downloading one of the free offers available on your site.  

In order to encourage the reader to become converted, Emails should include a call to action (CTA). This is designed as an easy to distinguish button or a clickable image. The CTA can use an action word, instructing the reader how they can take advantage of the offer inside the Email.  

  • Bounce rate 

The bounce rate refers to the number of emails that were undeliverable. There are two types, hard bounces, and soft bounces.  

Hard bounces refer to email addresses that are invalid, closed, or nonexistent. Removing these from your email list will help keep your business streamlined.  

Soft bounces are the result of a temporary problem with the receiver's inbox. Keep track of these occurrences and try to resend the emails.  


Are you Ready to Use a CMS? 

After understanding some of the benefits a CMS can provide for your business, does it sound like the right move for you?