April 3rd, 2020

Understanding Inbound Marketing

As a marketing professional living in this tech-loaded society, you know that the competition keeps getting fiercer each day when it comes to getting your brand’s message across to your target audience.

If you have been trying to get ahead on ways to boost your online marketing strategy, you might have heard of the terms inbound marketing, and content marketing. What exactly are they, and how can these methods up your overall marketing game?

Content Marketing

A good content marketing strategy focuses on creating content that your target audience will find helpful, or interesting. It does not necessarily include a call to action that will glaringly push your products or services, but it will make your brand relevant to your potential customers.

For instance, if you are a digital marketing agency, maybe offering a free e-book on some key social media marketing tactics would lead target audiences to your website. Another example is uploading niche-relevant infographics on social media.

Inbound Marketing

Inbound marketing, on the other hand, involves the broader use of multiple online channels to build brand awareness targeted to the right people, at the right time. Some top tactics used by digital marketing experts include:

  1. Blogging

Timing and consistency are key to successfully implement a good blogging strategy. Aim to post at least once or twice weekly, and make sure that keywords are used appropriately.

  1. Event Marketing

Social media is ingrained in our current digital landscape. Brands use social media to promote events to drum up interest leading up to the date, during, as well as after the event.

  1. Pay-per-click (PPC) Ads

There are so many brands vying for consumers’ attention making PPC a major part of any successful digital marketing strategy.

  1. Surveys

Surveys are highly engaging, which makes them a good tactic to include in virtually any kind of digital marketing campaign.

  1. Search Engine Optimization (SEO)

SEO is concerned with optimizing webpages to have them appear at the top of search engine results. It has several elements, like keywords, outbound, and inbound links, images, and many more.

 

Successful inbound marketing programs encompass a complex relationship of strategies that do the following: attract potential customers, convert them into leads with calls to action, close the converted leads with customer relationship managers, and email marketing, and continue to delight clients by nurturing them through strategic engagement. 

A growing number of consumers are learning to tune out invasive sales methods and pitches as we progress in the game. Inbound marketing, as well as content marketing, could be effectively used to convert your target market into paying customers, but both have nuances that could be a challenge to navigate depending on your niche, or industry. Ideally, both methods used together in the right way will optimize your online platforms, and translate to maximized overall conversion rates. 

Are you curious to know how to make online marketing strategies would work for your product or service? Contact SeedLogix and get practical solutions to your digital marketing concerns.