September 20th, 2019

Understanding Inbound Marketing

Digital marketing is the key to helping modern businesses grow, generate new and qualified leads, and retain existing customers. However, digital marketing is constantly in flux, responding to new technologies and adopting new strategies is critical to gaining a competitive edge. To help you stay on top of these emerging trends, so you can incorporate them into your strategy, here is our list of the five most valuable trends this year:

1. Voice Search

With the advent of Siri, Alexa, and Cortana, voice activated search queries have been growing. In fact it is predicted that by 2020, over 50% of all internet searches will use voice activated search. That means to stay ahead, business will have to tune their SEO strategies to incorporate voice search. Voice search is more natural, conversational, and is often a question. So when creating your digital content this year, make sure to research voice search SEO, so you don’t miss out.

2. Chatbots

With messaging traffic doubling over 2019, more and more businesses are considering chatbots. Chatbots have come a long way in recent years. Once they provided canned answers until a live customer service rep could speak to the customer. However, nowadays chatbots offer real-time assistance, natural support, and proactive interactions. Chatbots are an affordable way to provide your customers round the clock care. Don’t worry they can also be easily integrated into your live customer service options as well. 

3. Micro-Moments

Micro-moments are essentially when a customer is looking for something on their smartphone immediately. There are four categories of micro-moments:

  • I want to know
  • I want to go
  • I want to buy
  • I want to do

For example, someone looking to grab some pizza on their way home may search “pizza near me”. Someone looking to buy a new vacuum may search “where to buy a vacuum”. Tapping into these queries gives business the opportunity to make quick sales. Optimizing your advertising and SEO strategies for localization or running advertising based on these queries can help you be the go-to business in those micro-moments.

4. Live Video Streams

Live videos continue to grow in popularity thanks to the popularity of Snapchat, Facebook Live, and Instagram Stories. Live streaming is a great option for businesses because it is extremely affordable and takes very little manpower to produce. The best part is that live stream videos often generate greater interest and impressions than published posts. They help generate new leads, with quick conversion, and provide a high level of engagement for both new and existing customers.

5. Engagement-Based Email Marketing

Finally, email marketing has a fresh new approach. Engagement-based email marketing means tailoring your email strategy based on their rate of clicks and opens. You start by segmenting your audience based on engagement using analytic tools, and then tailoring your messaging to that audience. This creates a higher level of personalization and that is returned with a higher level of interest from your potential customers.

These five digital marketing trends are showing to provide businesses with a lot of return on investment. To incorporate them into your digital marketing strategy, speak to the experts at SeedLogix. We don’t just stay current on trends, we also know what evergreen content works. So we’ll create a digital marketing strategy that works for your business and your audience. Contact us today to learn more about how we can help you increase your digital traffic and conversion rates with the latest digital marketing strategies.