January 31st, 2020

Social Marketing Strategy

Social media use continues to increase all throughout 2019, and it’s projected to keep on this pattern in 2020 as well. To put into perspective, 45% of the entire world’s population regularly uses social media platforms. To place growth into perspective, an estimated 1 million new users signed onto social media accounts every single day through the entire 2019 year. Simply put, placing your business on social media places your business right in front of your audiences. You’re going to where they spend their time online, and you’re allowing them simple and fun ways to find out about your brand organically.


In a recent study, it was found that 71% of consumers who have had a good customer service experience on social media will share their experience with the brand to others. This creates natural word of mouth marketing, and if there is one source that will persuade audiences to check out your brand, it’s a recommendation from someone they trust.


Building Your Brand


Now that it’s become well-known how important social media marketing is for businesses of today, what are businesses going to do about it? Before ever dropping your first paid advertisement or counting those sales, you’ll need to consider how you’re going to build your brand. Social media presents the unique opportunity for your brand to really communicate it’s personality in a human way, and your social media presence will determine much of what your audiences think about you.


The top tips you can use to formulate and develop your brand’s social media presence and personality are:


  • Identify the audience you wish to reach – One of the single most important things you can do on social media is identify the audience you wish to reach. If you’re looking for the hip trendsetters, you’ll be speaking in a different sort of voice than if your brand caters to construction contractors, athletes, kids, or new moms. While your audiences may overlap, as every person has a personality of many different facets, you’re looking to really connect with the specific part of a person your brand caters most to. Identifying your specific audience will show you just how to best communicate with them.


  • Embrace your humanity – People use social media for human connection and interaction, and being human with your brand is crucial. Engage with your audiences, speak to them in a human way, and make sure your brand is represented with a personality, not just a name.


  • Organize your posts – Curating calendars and keeping track of your posts will make sure you’re embracing a wide variety of content. You don’t want to share or show the same posts over and over again, and that’s the risk you run if your content isn’t planned strategically. A wider variety attracts wider audiences and allows you to show more of your own brand personality.


Build The Right Presence For Your Brand


Building the right social media presence for your brand is key to finding optimal success for your business. If you’re interested in learning more about digital marketing using social media, contact us at SeedLogix today.