January 17th, 2020

Social Marketing Strategy

Social media marketing is no longer an option, but a necessity for any business looking to thrive in today’s modern world. We’ve come a long way in the world of social media marketing, and a few posts on Facebook simply isn’t enough to reach the audiences you wish to reach anymore. Getting on top of the latest tricks and trends for 2020 can help your business to stay ahead through the New Year and beyond.

 

Social media marketing has a unique appeal in a few different ways. With social media, not only are you putting your name, your products, and your services out there to local and specific audiences, you’re also allowing yourself to show a bit more of your personality. With this touch of personality, your audiences can better connect with you on a personal level, and you can further strengthen these connections through engagement. You can chat with your audiences, address questions or concerns, and make a lasting impression with each interaction you have.

 

Tricks You Cannot Skip For 2020

 

There are a few social media tricks and tips you simply can’t skip for the year 2020. Some of these include:

 

  • Making use of micro-influencers – Influencer marketing has been a big deal for a few years now, but it can be tough for smaller to medium sized businesses to reach those big-time influencers with millions upon millions of followers. Not to mention, these influencers are contacted by various businesses all across the world, so they’re not working with a specific market niche. Rather than reaching out to the major players, instead focus on micro-influencers who focus on the types of products or services you specifically provide. Every industry from skincare to DIY and construction has influencers out there, so you can always reach the exact audiences you’re looking for.

 

  • Take the opportunity for community – Creating communities creates real connections and the feeling of exclusivity. A Facebook group just for the products or services you provide allows customers and clients to join together to discuss relevant topics with your business at the center. For instance, a Facebook group for a hair salon where clients can connect and engage can build real brand loyalty for your business.

 

  • Take your customer service to social media – Your social media is an easy way for your customers to get a hold of you, and they will. Paying close attention to your social media customer service is a must for 2020, and you want your social media customer service representatives to be just as courteous and just as on top of things as they would be in-person or on the phone.

 

Get Ahead Of The Competition This Year

 

Staying on top of the latest and greatest social media trends allows you to get ahead of your competition this year. If you’re looking for ways to better your social media marketing this year, you’re certainly not alone. Contact us at SeedLogix to learn more about marketing on social media for the new year today.