November 21st, 2019

Social Marketing Strategy

Social media is one of the single most popular activities online and has been for over a decade now. If any brand wishes to place themselves front and center with their audiences, they should be using social media to do so. Social media presents unique opportunities for brands to not only build awareness but a real rapport with their customer base, using social media engagement to allow their audiences to really get to know their personalities and what they’re all about. While it may have been an option for brands to ignore social media a decade ago, this form of digital marketing is something that brands today must adopt if they wish to stay relevant in today’s digital landscape.

There is a great deal of different social media platforms out there today, and not every platform may be the right fit for every brand. Knowing which to invest your time into, and which to skip, is a big part of navigating today’s social media landscape as a whole.

The Top 4 Social Media Platforms To Consider

Today’s top social media platforms are those that have a place for any brand. They’re the social media platforms that can serve a brand in construction as well as a brand in technology, and they’re the ones you should be paying the closest attention to. The top 4 social media platforms for your brand to consider for their digital marketing are:

  • Facebook – With over 2 billion monthly active users, Facebook is inarguably one of the single most popular social media platforms there ever was and perhaps ever will be. Facebook makes digital marketing using this platform incredibly easy to navigate, and you’re truly able to entertain and communicate with all possible audiences using this platform.
  • YouTube – Video has become increasingly important in digital marketing in recent years, and there is no better place to engage with video than YouTube. YouTube gives you a simple opportunity to engage your customers with video, as you also manage and reply to video comments for continued engagement.
  • WhatsApp – What was once just a platform for communicating with family and friends, WhatsApp has branched out into business communications in recent years. This platform allows you to use messaging to communicate with customers, provide brand updates, and more.
  • Messenger – What used to be connected completely with Facebook is now its own standalone app. Messenger gives you a way to communicate with your current or potential customers in a simple way using an app they likely already have on their tablets, phones, and computers. Messenger can be used for customer service, entice customers with individual offers, and solicit reviews for previous purchases.

Bringing Your Brand Into The Social Landscape

Customers are more likely to buy when they have a personal connection to a brand, and social media gives you a way to build those very authentic personal connections. If you’re interested in bringing your brand into social media, contact us at SeedLogix today.