September 18th, 2018
While it’s true that Facebook’s active user numbers are declining, that certainly doesn’t mean abandoning Facebook for your business. First and foremost, Facebook is still home to over a billion daily active users. With a billion people hanging out on Facebook each day, brands can’t afford to give up that kind of exposure potential.
5 Benefits Of Being Present On Facebook
For multi-location businesses, the kind of regional and local engagement one can carry out is invaluable. That’s not the only benefit of being present on Facebook, and 5 other benefits of having a Facebook business page are:
Unparalleled exposure potential
That aforementioned figure, 1 billion active users, is a big one. Out of 1 billion, any business in any industry and any area should be able to generate quality leads using a Facebook business page. If a brand is unable to generate leads and fans using Facebook, it may be time to rethink their entire social media marketing strategy.
Quality lead generation through Facebook
If you’re only connected to your fan base on Facebook, you could be in trouble if Facebook does disappear one day. However, it’s incredibly simple to generate quality leads through the sharing of information via Facebook using the platform’s promotions feature, hosting contests, and featuring newsletter signups. With these outlets, information is shared that allows brands to keep connected to leads outside of the platform.
An inexpensive investment
The cost of creating a business Facebook page is exactly $0, a price that no multi-location business can beat. For multi-location brands, this means creating separate pages for each business location is also cost-free. To promote your business page, sponsored Facebook stories or Facebook ads are highly affordable, and 1000x more targeted than print, radio, or television ads.
Access to Facebook insights
Not only does Facebook make advertising easy, but they also make analytics easy as well. Business pages on Facebook have access to Facebook insights, and it makes analytics easy to understand even for those who aren’t as tech savvy or buzzword inclined. Smart use of Facebook insights allows brands to better reach their targeted demographics, as well as figure out what works and what doesn’t.
Brand loyalty benefits
Facebook allows for engagement quite unlike any other social media platform or form of marketing, and engagement is one of the quickest and most effective ways to build brand loyalty. Sharing relevant and quality content, both original and curated, starts conversations that allow your brand personality to shine.
Facebook For Multi-Location Businesses
For multi-location businesses, Facebook not only provides all of these benefits to a parent company but each individual franchisee as well. With the little investment, huge audience, and high efficacy, there is no reason not to take your brand on Facebook in order to reap the reward. If you’re interested in learning more about Facebook for your multi-location business, the marketing professionals at SeedLogix are here to help. Contact SeedLogix to begin your Facebook marketing journey today.