July 13th, 2018

Social Marketing Strategy

One of the most significant components of marketing today is social media  

Over half of adults online indicate that they use at least one social media platform. And, it appears that now, more businesses than ever are tapping into social media for content creation and distribution. For example, nearly 90% of companies with more than 100 employees report that they use Twitter for marketing purposes.  

However, many companies struggle to connect with their customer-base on social media. If you are interested in starting a social media campaign for your company or are looking for ways to improve your existing social media presence, Seedlogix is here to help. Below, you’ll find six tips on how to engage your customers through social media strategy.  

Consistency Is Key  

When it comes to implementing a new social media strategy, consistency is one of the most critical factors.  

Use the Same Consistent Voice  

One of the biggest mistakes that companies make with social media is that they allow too many people to manage the content. You want to ensure that there is uniformity across all your social media channels. Find a dedicated social media manager and allow them to control your content. If you fail to do so, you risk losing your audience as they become confused by conflicting viewpoints.  

Set a Publishing Schedule  

Another mistake many companies make is being too random when they publish. You should not just post something on social media when it pops into your head. Similarly, some companies make the mistake of not publishing often enough. To avoid these problems, stick to a consistent publishing schedule. Your customers rely on having content delivered promptly. Doing so is the best way to keep them engaged.  

Content-Specific Tips  

Let Your Brand Shine Through  

When beginning a social media campaign, let your company brand shine through. This brand should be well thought out and should be tailored to your audience. Perhaps consider posts that give an inside look at the company, highlighting your team members and office culture. You want your readers to connect with your company.  

Start a Dialogue 

Unlike other forms of digital content, social media is much more about having a dialogue and connecting with customers. Make sure that you engage your audience and listen to what they have to say. Remember, this goes whether a customer has something positive or negative to say.  

Be Selective  

You don’t have to have a social media presence on every platform. Instead, choose the ones you feel will best help you connect with your intended audience.  

Quality  

Above all, remember to produce quality content. Your goal should be to get your audience members to connect with you and your brand.   

Let Seedlogix Improve Your Social Media Presence 

Seedlogix is one of the leading marketing providers for multi-location businesses. If you need assistance with your company’s social media campaign, be sure to contact today. Seedlogix’s experts specialize in keyword optimization and customer outreach, which can improve your website traffic, thereby increasing your revenues. Interested in learning more? Click here for a free trial offer, and watch your business grow.