October 25th, 2017

Social Marketing Strategy

Marketing a company is demanding enough, but with the growing importance of social media it's becoming even more tedious.  A business can no longer ignore social media's influence on their audience, but it shouldn’t become a slave to the Twitter bird either.  According to globalwebindex, social media captures over 30 percent of people's time online. That's all fun and games, but if you're running campaigns on multiple platforms then the time doubles, and productivity diminishes.   

Do not panic! We've got your back. By scheduling your social media post's you'll improve productivity in no time.  Here are 3 ways scheduling your posts can benefit your company. 

Time Management 

Like mentioned above, users spend a lot of time on social media. They can do this because it's their own free time. However, in the work field too much time allotted to a single post doesn't do anyone any good. Scheduling updates helps you manage your time, and plan for any situation. 

Plan Ahead 

Scheduling ahead using SeedLogix Social Media Scheduler allows you to be efficient when things need to be posted. The scheduler lets user's set-up pre-defined social media posts for any time and date in the future. Why spend Thanksgiving break stiffening through various social media tabs when you can plan your holiday posts months in advance. 

Content Optimization 

If you're trying to engage with your Instagram followers then statistics show you should post at 7pm. I'm not sure what your work day looks like, but for many that's way too late.  What if I told you the best time to Tweet is 3am, and the time to post on Facebook is between 1 to 4pm. If you're not already sweating then lets also add that each of these platforms have a different type of audience to cater. Yikes, social media scheduler to the rescue.  

Customize Posts for Each Medium 

You can schedule updates for Twitter, Facebook, and more from the same location using a social media scheduler.  This lets you customize the tone and timing for each update in the same place.  

Traffic Boost 

Let's get real. What everyone wants on social media is to boost their traffic. You want your company's audience to grow, and scheduling updates is the best way to do that. 

The More You Share, The More Clicks You Receive  

Scheduling posts saves time, effort, and results in traffic. Why share a post once, when you can share it again in the future. By using optimization tools, you can share a post in January, and again, in September. This increases the chance of the post being seen, and increases the amount of clicks your company receives.  However, do not spam your audience. No matter how tempting it may be to schedule a post for a third time do not do it. Nobody likes spam, even if it is a good post.  


Don’t Forget to Engage 

The 3 tips above will have you on your way to a less stressful and more productive company.  Even so, do not forget to engage with your audience. Remember, you want to be efficient, not a robot.