October 10th, 2019

SEO Strategy

Search engine optimization (SEO) is optimizing your web pages so they can rank in a much higher position in Google's search results as well as other search engines. If you have a website, then your goal is to get as much traffic as possible to that website, so SEO should be a good part of your marketing strategy moving forward.


The Algorithm

Where a page ranks depends on Google's algorithm. No one really knows exactly how this works, but we can divide it into on-page SEO factors and off-page SEO factors.

On-page factors include everything you are doing to the website including the technical aspects, content, the structure of the site, and the quality of the copy. Off-page SEO factors include links that are from other websites and social media.

When you include high-quality links that are relevant to your site, you will find that you can rank much higher in Google. This is one of the more important aspects of your off-page SEO. However, it should also be noted that off-page SEO is much more difficult to influence when compared to the on-page SEO factors.

The competition in your niche is also something you need to consider as you develop an SEO strategy to rank in search engines. Some businesses find it more difficult to rank than others in certain industries. So, you need to see how competitive your current market is because this is going to have a significant influence on your ranking.


Holistic SEO

When you practice holistic SEO,  you are trying to build and maintain the best website possible using a long term and sustainable strategy. As long as your website is of a high quality, you will begin to rank.

Since people go to Google to find the answers and solutions they need to questions and problems, Google looks to these higher quality and relevant websites, which means they will most likely rank higher since the information is more accessible and useful.


Bottom Line

To rank in Google and other search engines, you need to develop an SEO strategy that focuses on marketing as well as your website. Keep the user experience (UX) in mind, as well as the content you include on the site. Everything needs to add value and be of high-quality and relevant to your niche.

No matter the size of your business, you can certainly benefit from these kinds of marketing strategies to grow your audience and gain the traffic your site needs. From keyword research and site structure to SEO copywriting and the more technical aspects of SEO, including structured data, multilingual SEO, and technical SEO, there is plenty that you need to learn and understand to find the success online that you are looking for.

Avoid using black hat tricks that will ultimately have negative consequences for your site and, instead, focus on the more sustainable strategies for SEO that have the user in mind, so you will benefit much more later on down the road.

For more information on SEO and its benefits, contact SeedLogix today.