October 3rd, 2019
If you’re a marketer or business owner, you’ve likely heard the term SEO before. In fact, you’ve probably been told that you should be using it as part of your marketing strategy. But if you are unfamiliar with the benefits of SEO, you might not think that it’s worth your time to use it.
What Is SEO?
SEO stands for Search Engine Optimization. It’s a process of improving a website so that it ranks higher when people search for specific words and phrases. For example, if your television needed to be replaced, and you wanted to know the best model to replace it, you’d go to Google and enter a simple phrase into the search. Then, you’d scroll through the results. Common phrases you might type include:
- Best 55 inch TV
- Best 55 inch TV 2019
- Best 55 inch TV under 500
- Best 55 inch 4k TV
4 Benefits of SEO
SEO can improve where your business ranks in the search engine results. It can make a large impact on your company goals, such as increasing leads and sales. Below are the 3 biggest benefits of optimizing your site search.
1) SEO targets quality traffic. Unlike outbound advertising channels that involve contacting customers, SEO relies on an inbound marketing strategy. Traditional methods like ads, spam emails, and cold calling can turn a customer away from your business. But SEO focuses on what your customer is already looking for. They find you on their own, which leads to less pressure and more purchase power.
2) You don’t have to pay for ads. Once you create a page that the search engine feels is worthy of directing users to, it can continue to draw traffic for months--and even years. The only thing that will cost you is content creation. This will cost you time if you create it yourself, or money if you hire someone else to create it. After your initial investment, just sit back and watch the traffic flow.
3) SEO gets more clicks than PPC. Pay Per Click (PPC) ads might appear above organic rankings, but 71.33 percent of all searches result in a click on an organic result on the first page. This is likely due to consumer trust in Google’s algorithm. It’s possible that they prefer to visit the pages that the search engine suggests to be the best. Whatever the reason, the majority of the clicks still go to the organic result as opposed to the ad.
Get Ahead Of The Competition
The majority of marketers put SEO and improving their online presence at the top of their priority list. That means that your competitors are already planning their SEO strategy to outrank you in searches. Don’t let another day pass without using SEO to your business advantage. If you need help getting your SEO strategy ready to go, SeedLogix can help. Contact us today to discover how to increase your rankings and let SEO work for you.