May 16th, 2018
Customizing multiple websites and creating marketing campaigns for various demographics is important for multi-location businesses. However, it's also important to remember why your business is successful in the first place. Don't let your message get muddled and spread too thin. With multi-inbound marketing, whether it is a service or product, you can create a unified message across all your sites and locations.
Multiple Websites, One Message
Celebrating local branches and territories is a great way to penetrate the market. With all the great benefits of going local, it is still important to maintain a singular brand and message. Not having enough control over the content of local websites can quickly make your company seem convoluted and unorganized. Both these traits hurt sales and ultimately drive customers away. A central CMS and dedicated inbound marketing team can help keep your message targeted.
Keeping up with your company’s overall message is hard to do without consistent content. It can seem like a monumental task, keeping every website updated frequently, but with some help, it can be easily done. By taking full advantage of your many locations, it is possible to allow for individual territories a certain level of autonomy. If there are a couple high-performing areas with motivated individuals creating content, by all means, let them post. The more local stories, the better traffic will be. However, highly active branches are the exception and not the rule. This means the majority of content must come from a centralized location.
Central Control With a Local Feel
It is important to convey an organized and professional feel with all of your marketing. Being spread too thin between different locations can quickly devolve into a nightmare scenario. Not having control over how your brand is viewed is not a good way to sell products and services.
By using technology that seamlessly integrates all branches and territories, SeedLogix allows you to focus on the more important aspects of your business. We are proud to offer an all in one solution for your marketing and website needs. Offering centralized website hosting, customized local web presence, and content creation, we are confident our software will make your life easier.
Customers are locally oriented and your brand deserves to be their first choice. Automating multi-location marketing is our specialty. Take the headaches out of your web presence and contact us today!