March 12th, 2018
Making the right choice with your CMS has many benefits including increasing leads, boosting authority, and helping your business to grow. It’s time to take that leap and to use a centralized presence in inbound marketing.
What Is CMS Used For?
CMS is used for several different applications. Before delving into the myriad of different CMS out there, let’s first look at what your CMS will be used for:
Managing web content
One of the best aspects of the internet is that you’re never limited by space available for content. As your business grows, your online presence will grow with it, and the internet allows for unlimited growth.
With the right CMS, you’ll be able to manage all of your assorted web content easily. Administration menus will help to categorize various websites you’re controlling, all based on the admin back page. Finding CMS software that is easy to use in managing web content will be a big boost for your business.
Social media is an excellent tool for social engagement and real communication with potential customers. For larger businesses, managing social media can be time-consuming and tedious, but this is made much less so with CMS software. You can centralize your Facebook, Instagram, Twitter, LinkedIn, or any other platforms you have a presence on, improving your publishing speeds without using up time and resources.
When looking to generate leads, publishing blogs and producing content with value is one of the best methods. When customers are in the early stages of researching a need will often be lead to blogs to show them a solution. Using this tool to build rapport with audiences creates sharable engagement and the type of engagement that grows audiences in the long run.
Using a CMS to track leads while managing writing and publishing makes achieving this type of engagement much easier.
Email marketing has been proven to be one of the best marketing strategies you can employ based on ROI. The ability to manage your email lists, from segmenting potential leads and past customers to targeting localized audiences, from a central hub
Specific Analytics to Look For
Your chosen CMS should also return data to you, and this data should encompass specific analytics to show you just how your content is working. The analytics you should look for from your CMS include:
Click through rate
Your click-through rate is the number of viewers who clicked and followed an embedded link in your marketing email. Usually ending on a value-adding offer, the links are used to drive potential customers to your website.
Conversion rates refer to those who not only click on your links but who in return share their information with you in some way. This could be through a contact page, downloadable content, or taking you up on an offer. Calls to action encourage conversions and are represented as easy to click button links.
Hard and soft bounce rates are specific analytics your CMS should provide to you to assist you in better crafting your email marketing lists. Hard bounces refer to marketing emails sent to addresses and returned as non-deliverable for reasons like incorrect email addresses or addresses no longer in use. Soft bounce rates refer to emails that were returned due to temporary problems with receiver inboxes.
Contacting SeedLogix today will put you on the path to finally making the most out of your digital marketing potential.