July 9th, 2019

Landing Page Strategy

We’ve long moved past the era when the best way to advertise your business and reach out to you was by making sure you had an entry in the local yellow pages. Today, your website is your business card, your introductory brochure to your products and services, your receptionist for taking queries and appointments, and, for some, even the storefront, where business transactions take place.

This means that your website is one of your most important business and marketing assets. However, a website is only as good as its design. There may be things built into your website that are now doing more harm than good, and if you don’t want these issues, keep an eye out for these four problems.

Not Using A CMS

CMS stands for Content Management System. As the name implies, this is a system that is designed to help you quickly make changes to your website, and implement them with a minimum of technical assistance. In the old days, professional looking websites were static and extremely delicate. Making a change could upend the entire system without careful expert implementation.

A CMS changes all that, allowing you to make rapid modifications without needing an expert always standing by. If you want to make an announcement, post a new article or blog entry, or even change the pricing for a product or service, a CMS makes it easy. Not using one slows you down, and that impacts your website efficiency.

Too Much Feature Creep

“Feature creep” is industry slang that describes the implementation of too many additional features into a product, without stopping to consider whether the additions are necessary, or even harmful. In the case of a website, feature creep can have a huge impact on how responsive a website is, which affects the user experience.

So if you’ve loaded your website with videos that play automatically, big, resource-intensive animations, complex menus, and splash or entrance pages everywhere, you may have a website that is too difficult, or too slow to navigate.

You’re Still On HTTP

The standard HTTP website address works. However, making the switch to HTTPS and getting an SSL certification is, for the Internet savvy, a bigger vote of confidence, especially if they are conducting business transactions or anything else that requires submitting confidential data.

HTTPS, despite being different by only one letter, means, “secure,” and the SSL certification that comes with it means that all data exchanges between a user and the website encrypted, and thus safe from eavesdropping and theft.

Optimize Your Website For Desktop & Mobile

You should not have only a website for laptops and desktops or only a website for mobile consumption on phones and tablets. Having both not only means a more responsive, navigable experience for users on both platforms, it also means Google likes you. Google’s search engine penalizes websites that don’t care about browsing needs.

If you’d like to know more about how you can have an efficient, user-friendly website that generates more business, we can help. Contact SeedLogix and find out how we can optimize the Internet side of your business.