December 19th, 2019
Nowadays, you’d be hard-pressed to see a business that is yet to try digital marketing. Creating and managing a Facebook page is already one form of digital marketing, for instance. However, the success of a digital marketing strategy depends on a number of factors, and this is where the difference becomes apparent.
Digital marketing can help a business gain as much ROI (return on investment) as possible as long as it is done right. A good digital marketing strategy is one that combines several vital elements.
When you work with a reliable and experienced digital marketing company, you can expect the following elements to be taken care of:
- Expert Search Engine Optimization (SEO)
Search engine optimization, more commonly known as SEO, is basically the foundation of digital marketing. To put simply, SEO is the manner of customizing and optimizing a website or webpage so that it appears on the first page/s of search engine results.
For instance, if you own a dental clinic and/or manage its website and social media pages, you want them to come up on top of the search results when someone looks up dental clinics and dental procedures in the area.
Having a spot on the first page of search results is very important because according to studies, about 75 percent of online users do not check out the next pages. This is particularly the case when a user has already found what they’re looking for on the first page.
SEO itself consists of various elements, including keywords, images, and links, among many others.
- Smart Online Advertising
Pay-per-click (PPC) and social media advertising is an indispensable part of digital marketing. With so many websites and social media accounts fighting for the attention of their target audience, you’ll mostly have to invest to be seen.
PPC ads are those you see on top of search engine result pages. They are also present on websites. Meanwhile, social media advertisements are those you see on social media networks and platforms, often in the form of sponsored posts.
When done and planned correctly, online advertising can effectively direct people to your website and social media pages, and ultimately, help generate revenue.
- Intuitive and Responsive Website Design
SEO and online advertisements are all designed to direct users to your website. The least that you’d want is to drive them away because of inefficient and ineffective website design. Your website should look pleasing to an online user’s eyes and it should be easy to navigate and use. Furthermore, it’s important that important information can be seen and accessed quickly. Ultimately, you want a user to take action, whether it is to buy your product, subscribe to your service, learn more about a piece of information you provided, or get in touch with your company.
- Informative and Engaging Content
Without engaging and informative content, you cannot do SEO and online advertising effectively. You also need good content to make your website exude and maintain authority.
Content isn’t just text. It also involves images, videos, graphics, even font faces and sizes. You need to have content that is attractive and engaging as a whole—the type of content that you can share, advertise, and promote across the Web.
At SeedLogix, we provide a solution that covers all the important aspects of digital marketing. Get in touch with us today to learn more!