February 12th, 2018
Slow sites kill conversions.
We're now living in an instant gratification world. Viewing a loading screen, or watching a page appear slowly used to be okay. Many users didn't expect a page to load until 8 seconds later. That's not the case at all for the digital era we're now part of. A study found that the number of people who abandoned a page increased with the amount of time it took for the page to respond. The slower your site is, the more conversions are killed. There are various reasons a site is sluggish, but images account for a big portion of a websites load time. The high quality, big, heavy images you love are also the photos that are slowing down your site. We've created a list of ways you can make sure your photos don’t interfere with your websites load time.
PNG vs JPEG
There are many image file formats, but the main three image files for websites are JPEG, PNG, and GIF. If you've ever found yourself wondering which one to choose when exporting a file then you're not alone. Without knowing what the purpose of each format is, it can be hard to know what to use it for. This is why certain websites load slower than others. Your local business needs to build trust with its consumers, and having a slow site isn't going to do that. Start the process of having a faster load time by choosing the correct file format.
PNG files are used primarily for transparent images, or images that have hard lines or text heavy. PNG files have great compression and are widely supported by web browsers. Your company's name and logo are most likely PNG files. Although PNG files are used on websites for logos and various visuals, they should not be used for general photos. Instead, opt for a JPEG file.
Great for text
The great thing about JPEG files is that you can find a balance when compressing images to where the image has good quality and is a small file size. JPEG compression was specifically made for photographic images. Meaning when you need an image for your site you should make sure it is a JPEG file so you can optimize the photo for your website.
Small file size
Having striking images is important for every website pages. Whether you're looking at the home page, about us, or blog page your website probably has a banner image in addition to other visuals. It's visually pleasing and engaging, and high quality. That high-quality image may look nice, but it's actually slowing down your website.
The settings on your website are probably set to customize to resize photos to fit the website's layout. This is a nifty feature, but remember, your website is having to take an extra step and resize your large file every time someone clicks on the page. This makes the image appear chunk by chunk or results in the entire website to take longer to load. By changing the dimension of the image your website won't have to work on resizing the photo.
HD, 1080P, 4K, it seems like everywhere you go people are looking for the products that can show them the highest quality visuals possible. It's easy to relate this to your website and want to use photos that have the highest resolution. However, your website is not the same as the TV set in the break room. Websites have pre-set instructions implemented for them
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