July 5th, 2015

Internet Marketing Strategy

Online marketing can be an exhausting process because there are so many techniques that you need to keep track of. The sheer number of blogs and social media channels that provide online marketing advice is mind-boggling. In a world with increasingly lower attention spans, it can be tough to read an entire article to gain a nugget or two of information. We want concise, actionable information.

Here are 8 tips you can employ to get more mileage out of your online marketing efforts.

1. Label Photo Maps on Instagram

Instagram allows you to add a photo map to any picture you want to upload. You can choose an existing photo map or create one of your own. If your business is spread out over multiple locations, you can use the photo map feature to tag your photos with the name of the product instead of an address.

2. Optimize your email signatures

Don't waste screen real estate with bland email signatures. If your business is promoting a new product or service, take a moment to add some information about it to your email signature. Just make sure you don't spam your users with a promotional link in every email, or you will end up in the spam folder.

3. Make your emails mobile friendly

Most of us read our emails on the go. When you consider that mobile screens only show 25-30 characters of your subject line and even less of your email body, you have to make sure your emails hook the reader in those first few characters. Use calls to action and exciting headlines to make sure your emails get read on mobile devices.

4. Schedule your social media posts

Researching a subject can take a lot of time, and it is usually an activity that is suited for one long session rather than several shorter ones. If you are a busy person, make the most out of your research activities. One research session can give you several ideas for posts and status updates. Use applications like Hootsuite or Tweetdeck to queue up posts that will be posted automatically at the times you specify.

5. Leave space for your username in your Twitter messages

Some Twitter users still like to manually retweet messages. This means that your messages will be retweeted like this - "RT @yourtwitterhandle ." You need to make sure that each of your messages are short enough so retweeters can add the extra characters to them. For most Twitter handles, it is best to restrict yourself to 125 characters or fewer.

6. Use Canva to create beautiful graphics easily

Canva is a fantastic online tool that allows you to create Twitter headers, Facebook cover pages and social-media worthy graphics easily. Instead of posting a text message, you can use Canva to quickly embed your message onto a photo that is relevant to your topic. Research has shown that users are twice as likely to comment on image postings.

7. Whenever possible, use infographics to make your point

Statistics are boring. If you want to post a message that uses data to make your point, use an infographic instead. You can head over to freelancing websites like Fiverr or Odesk to find talented people who will create them for you. If you want to create them yourself, you can use online tools like Piktochart.

8. Use Google Trends to generate post ideas

Creating quality content consistently is tough, even for the best of writers. If your social media profile or blog hasn't been updated in a long time, use Google Trends to get ideas for new posts. Google Trends displays real-time information about what people are searching for, and creating topical content around a popular search phrase can get you a lot of traffic and views.

You can use one or all of these tips in your online marketing to improve productivity, increase sales and generate traffic. Streamlining your marketing efforts is crucial in a world where time is of the essence.