September 1st, 2018
By definition, lead generation refers to the practice of attracting strangers, visitors, or prospects, and converting them into those who have indicated deeper interest in your business. Generating fresh leads is important for any multi-location business of any industry, and when done correctly, creates qualified prospects who actively want to engage with your brand and find out more about what types of solutions you have to offer them. As leads are generated, brands will want to align their sales and marketing tactics to nurture them into becoming loyal promoters and customers.
6 Signs You Need A New Lead Generation Strategy
Lead generation is important, and without it, your sales funnel is left pretty empty. Signs your multi-location business needs a new lead generation strategy today include:
Your traditional sales methods no longer impact growth
If your traditional sales methods, like cold calling or email marketing, aren’t impacting your bottom line, it may be time to brainstorm a new lead generation strategy.
You still don’t have a marketing staff
Marketing is more important than ever in today’s ever-changing modern world. If your staff is juggling multiple responsibilities in order to do without a dedicated marketing team, you’re not doing your best to generate leads.
Your website is slowing down
If your unique organic visitors are going down each month, it’s time to think up a new strategy. By creating quality content that attracts desired audiences, you’re doing your best to use your website to generate new leads.
Your leads aren’t converting
Not all leads are going to convert into loyal customers or even a single sale, and that’s okay. However, if your leads are turning away en masse, you may have a big lead generation problem. In these instances, your content is likely not attracting the right audience, and it may be time to analyze your voice.
You’re not tracking where leads are coming from
Getting leads is important, and knowing where they’re coming from is just as important. Knowing where leads are coming from helps to evaluate the performance and ROI of your marketing campaigns, and plainly shows you what works and what doesn’t.
You’re not getting social
Social selling and lead generation is the way of the future, and no multi-location business can afford to bypass social media in 2018. Social media should have backbone type importance in any lead generation strategy.
Generating The Right Leads
Effective marketing isn’t just about generating leads but generating the right leads. For multi-location businesses, reassessing your lead generation strategy should be something carried out every couple of years to ensure your strategy remains as effective as it can be. With the help of a marketing agency like SeedLogix, you can stay on top of the lead generation game for your multi-location business without taking time away from the day today. To learn more about new lead generation strategies and what SeedLogix can do for your multi-location business, contact us today.