March 27th, 2018
You’re not going to build a successful business without a business plan, and you can’t expect to build a successful digital marketing campaign without a digital marketing plan either.To create a successful plan you'll need to have a clear understanding of what you’re doing now and what you’d like to be doing.
For multi-site brands, your digital marketing plan can’t solely focus on the core business alone, it has to incorporate each location as well. A well structured digital plan can help keep you organized, and drive your business toward success.
According to a Smart Insights survey, nearly 50 percent of brands don’t have a clearly defined digital marketing strategy, and creating one for your brand can put you a step above the rest.
Adopting A Digital Marketing Plan
There are several reasons why your brand should adopt a digital marketing plan. Some of these reasons include:
Gaining focus and direction
Just like a business plan gives your business direction, a digital marketing plan gives your marketing direction. You’ll know where you are, where you’re going, and how you’re going to get there. An additional bonus? With a clearly defined goal and a direction you’ll also drive your brand in the right direction.
Gain better online value
We’re living in the digital transformation age, and there are no signs showing that there’s any going back. For this reason, you want your online presence to have real value, and your digital marketing plan is going to do just that. Differentiating your brand to encourage online interaction will help to boost your click-through rates in an age where getting a click is growing more and more competitive.
You’ll get to know your customers
The best way to really communicate with anyone is to get to know them a bit first, and this rings true to your customer base as well. By using both qualitative and quantitative data, you’ll get to know your customer base a whole lot better, and therefore be able to reach them even more effectively in the future. Tracking customer behavior for multi-site brands is made simple with the right CMS solutions.
Integrating your digital marketing strategy helps you to avoid silos and ensures your vision aligns with each department. In multi-site brands, this also ensures that our vision aligns with all of your various locations. Using the focus and clarity brought on by your plan, you can share data across the whole organization and management capabilities and processes accordingly.
Improve your budget plan
Your digital marketing plan will give you a clear view that you can use to aid your marketing budget plan. With your plan, you’ll know what your marketing needs to be successful, and use this to allocate funds effectively in order to deliver results.
Improve your ROI
Your return on investment in terms of marketing is important to your bottom line, and having a plan in place helps to keep your ROI happy. You won’t be driving blind in the world of marketing online, and you won’t be wasting resources on all of the associated unnecessary mistakes along the way.
Multi-Site Digital Marketing Plans
A multi-site brand will have a different digital marketing plan than a small business. Your plan must not only encompass your corporate core brand but each individual and unique local site associated with the parent brand as well. The right CMS and digital marketing agency can help you to craft a plan that works to cover all of your bases.
To craft your multi-site digital marketing plan, contact SeedLogix today.