February 12th, 2015

Inbound Marketing Strategy

Inbound Marketing is emerging as an important marketing tool that businesses can no longer ignore. As opposed to traditional advertising or outbound marketing, which involves creating advertisements that are presented to the general public, inbound marketing focuses on drawing in customers that are already interested in your product or service.

By harnessing the power of the internet, inbound marketing allows businesses to reach millions of potential customers all over the world. Furthermore, this can be done for a fraction of the cost that is usually spent on traditional advertising. Inbound marketing makes targeting your potential customers easier and business networking more effective. Since customers are already looking for the product or service that you offer, the keys to good inbound marketing is in allowing them to find your business easily and showing them that you are offering what others don't.

Good and effective inbound marketing relies on three important aspects - your contents, SEO keywords and the use of social media. Utilizing and incorporating all three effectively will boost the traffic to your site and make it the talk of the entire world wide web!

1. Content

You must provide useful and relevant content on your sites to enable users to get all the information that they may need as they search and research about your product or services. This will include contents on your main business website, business blog or even videos on your own YouTube channel. The contents must also be maintained and kept up-to-date all the time as customers may start to wonder if you are still in operation or not, if your last update was a few months or years ago.

2. SEO Keywords

Internet users uses search engines to find what they are looking for online. Search engine optimization looks at keyword analysis, header and footer codes and site links, amongst others to rank your site on results pages of search engine. If your site does not land high in ranking on the results page, it might not be visited at all. Although pay-per-click advertising may help to boost your ranking on search engines, studies have shown that users prefer to click on organic results rather than on paid ads.

3. Social Media

Social Media is perhaps the most important aspect of inbound marketing. Used effectively, social media alone can drive more traffic to your sites and promote your business across the internet. From Twitter to Facebook, these social media allow businesses to keep in touch with customers and keep them up to date on any new products or services on offer. It also allows customers to easily share your contents and recommend it to their contacts. As more users share or forward your contents online, it may very well have to the potential to go viral worldwide! Effective social networking also involves participating in forums and discussions on other profiles, constantly uploading fresh content and links, using 'share' features, monitoring and responding to comments on your own sites. Since social media is very much the norm these days, it also gives your business a feel of being in line with the times, giving it a friendly and more approachable feel.

If you are internet and IT savvy, you may look into doing your own inbound marketing. It is a good investment to learn about this new marketing trend by attending specialized training on the subject. However, creating an overall effective inbound marketing program will take a substantial amount of your time and energy.

Why not leave it to the experts? Did you know that you can hire an inbound marketing company that specializes in incorporating all the tried and tested avenues of inbound marketing to fulfill your needs? Inbound marketing companies will help you keep track of your analytics, keep your social media fresh and active and help drive your site to the top of search engines with the correct keywords you need. This not only saves you time and energy but also ensures that you will be able to utilize inbound marketing to its fullest. It will also probably still cost less than any traditional marketing tactic that you may still be using. Don't be left behind in this new wave of business. Start using inbound marketing methods for your business today!