June 19th, 2019

Inbound Marketing Strategy

One of the best and most effective ways you can grow your business is through email marketing. It is also a more than affordable strategy that can be used in a variety of businesses, large and small. However, to be successful, it takes time and planning as you work to find ways to differentiate and stand out against all the spam that ends up in people's inboxes.

What Is Email Marketing?

Email marketing is when a business leverages email to attain growth. When designing an email marketing strategy, there are several steps to keep in mind throughout the process as well as things you will have to learn along the way including how you will earn more email subscribers, how you will segment those subscribers, and what types of emails you should be sending.

In addition, you will need to learn how to weave these emails into your other campaigns, find an effective way to produce email content, and then find ways to measure the results and analyze those findings to see where you can improve. 

To do this, you will need to familiarize yourself with all the different software that is available. It can help you effectively manage your emails lists and all your campaigns and track the results.

Developing Your Email Marketing Strategy

The following are a few of the more important steps you will need to follow in order to create a successful email marketing strategy for your business:

How to convince your audience to subscribe. To do this, there are several ideas you can adopt, including putting sign-up forms directly on your website in the headers, footers, sidebars, and even popups. You can also offer gated content such as informative white papers, coupons, and other incentives to get potential customers to return. 

You can also use social media links and forms and offer both online and offline contests and sweepstakes to attract customers. For existing customers, you can add them to the email list following a purchase, and you can offer loyalty or rewards to members.

How to segment subscribers. Once you have compiled your lists, you need to find ways to segment your audience. Doing so makes it easy to send more targeted emails, and you will find much better response rates. You can do this by promoting complementary products, sending emails to existing subscribers, and then sending emails to subscribers who are interested but have not yet purchased anything.

The Types of Emails. From promotional emails to newsletters, thank you emails, confirmations and receipts, interactive emails, referrals, contact forms, and more, there are several different types of emails you should have available in your arsenal. Sending all these different types also allows for better and more all-around branding and can also ultimately help you continue to segment your audience.

This is just the beginning of what you can do to design a successful email marketing strategy for your business. By leveraging this kind of strategy, you can effectively boost your brand awareness, deliver more relevant messages to your targeted customers, and yield much higher conversion rates. 

Simply follow the steps as outlined above to begin the process of designing your own email marketing strategy so you can begin seeing the results yourself.