September 27th, 2019

Inbound Marketing Strategy

Everything is online these days.  There’s plenty of life left in brick-and-mortar businesses that rely on local customers, but if you want to maximize your appeal and your customer base you need a good website and an online marketing strategy that will let people find your business on the internet.  If your business is completely online, then a digital marketing strategy is absolutely essential.

The details of your digital marketing strategy depend on what you offer and what your target demographics are like.  For instance, content providers can rely on ad revenue and crowdfunding support while food sellers need to consider things like refrigerated shipping, service areas, and which products appeal to which markets.  However, every business with an online presence should understand and use the basics of digital marketing and keep all of the following basic facts in mind.

The Internet Encourages Multimedia Appeal

Text is the simplest and most efficient way to create online content for ads, website size, and SEO.  However, the internet is a multimedia platform that can also present audio, images, and video, all of which are more engaging to the average consumer.  According to Mary Meeker’s Internet Trends Report for 2018, the average American is spending around 28 percent of their video watching time on online videos.  If you want to engage your audience, the extra time and effort you put into voice, video, and image production will generate more interest.

You Should Understand Programmatic Advertising

Programmatic advertising describes how the major advertising platforms like YouTube, Facebook, Google Ads, and Twitter choose the ads they present their users.  These companies gather all kinds of information like their users’ age, gender, location, viewing device, and the content they like to view and then send them ads that focus on their preferences.  As a digital marketer, you need to make sure your programmatic ads are well targeted, high in quality, mobile friendly, and outbid your competitors so that they reach a bigger audience.

Analyze Your Own Data

Content platforms do a lot of data collection and analyzation, and they’ve produced software that makes it easy for digital marketers to understand who they’re reaching and what their customers think of them.  This is valuable data that can point you towards what your strong points are, what you should fix, and how you should adjust your advertising to better appeal to your audience.  AI with machine learning can make this process easier by sorting through the raw data and adjusting your programmatic guidelines automatically, but ultimately you still need a product and advertisements that your customers want.

Digital marketing is a complex world.  You can get a lot more useful information than you could from older formats like TV ratings and newspaper circulations, but you get so much that it can be hard to know how to look at it or what to do about it.  That’s why it helps to get digital marketing software like SeedLogix.  SeedLogix helps marketers, manufacturers, and agencies understand their online appeal and launch new campaigns quickly and cheaply, so find out what we can do for your company today.