February 8th, 2015
Successful inbound marketing is not a simple straight forward process; there are many factors to consider when beginning an inbound marketing campaign. One must first lay the foundation of your marketing strategy and build from there for it to become a strong and reliable means of selling your products. One of the foundations needed to be first put up when beginning an inbound marketing campaign is to create a means for customers to "find" your business and it is to create a landing page.
What is a landing page?
A landing page is in its broadest definition is the page where customers are directed when they click on any posted link either on search results or on banners and adds in social websites and forums. Landing pages vary in design; some may use the home page of their business as landing pages and some use pages with high quality multimedia content which gives in-depth information for the customer on your products. That is why many companies invest on creating good and attractive landing pages to "capture" positive clients and convert it to sales.
What should a good landing page look like?
Though one can use their business website's homepage as landing pages, one cannot rely on first time clients to always spend time in navigating the depths of your website to know about your product, one can easily click on the back button on their browser and end their grueling task on your website.
Clients surfing the internet are lovers of speed, internet speed, buffering speed, browsing speed and so on. A surfer will spend only seconds on an unfamiliar website to access if the page is worthwhile or worthless. That is why an attractive landing page is important to get customers to extend their time looking at your page which means more probability for sales.
An attractive landing page doesn't mean extravagant, it basically means a landing page that can get the attention of people; this could be done by a landing page with high quality content. As in an effective business meeting, one must be informative, brief and concise. As long meetings make "bored" audiences; a landing page with encyclopedic volumes of information about your product which would take a lifetime to complete reading would surely scare anyone away. So to put it simply, an attractive landing page is simply simple.
Initiating action with call to action techniques
In conventional marketing strategies, after the salesman chatters all of his sales talk techniques and has you convinced, he will then give you a sign-up form to purchase his products, this is the push salesmen make to initiate the person to buy, that is what "call to action" means. When creating landing pages for your business, utilizing "call to action" techniques can really increase the probability of converting webpage visits into productive sales.
Call to action techniques involves the use of different tactics to persuade customers to take action and purchase a product of service. Call to action or CTA techniques brings together artistic design, high quality content creation and marketing strategies to create a landing page that will not only introduce the company's products but initiate the customer to buy, which is the goal of every business on the planet.
Techniques uses vary from placing links to sign up in between paragraphs after stating in each paragraph the importance of purchasing your product, or highlighting links on a landing page to constantly remind visitors that enjoying your product is just a click away. Myriads of call to action techniques are being utilized by numerous businesses that are employing inbound marketing strategies.
Remember that an effective landing page is not based on beauty or how artistic the page looks like, but how appealing is it to the customer and how your product is introduced in a short, Brief but complete way. Creating good quality written content is important to have a good landing page; a short, quick and concise way is much easier to digest than to bombard the customer with specifics that they do not care about.
Inbound marketing is one of the rising types of marketing strategy to date and it is growing rapidly. Using techniques that has been proven effective by successful companies is essential to be successful in your business also.