August 7th, 2020

Inbound Marketing Strategy

Digital marketing is tricky as it continues to evolve rapidly over the course of time. It does not stop growing, and business owners need to constantly keep up in order to get ahead of the market. 

While doing so, you’re bound to stumble upon mistakes that might hinder you from succeeding in digital marketing. You might think that you’re everything right, and maybe you are. But you’re not driving your desired results in traffic generation, sales, and lead conversions. 

Mistakes happen, and they’re necessary for your and your business’ growth. However, here are some digital marketing mistakes you need to be wary of and avoid as much as possible. 

  • Targeting The Wrong Audience 

This is one of the biggest marketing blunders businesses make: targeting too broad of an audience. Yes, you might want to reach more people and target anyone and everyone that moves. However, not all of those people will end up purchasing your products or using your services.

Some businesses might think they know who their target market should be but end up targeting the wrong people. 

A solid digital marketing plan needs to have a clear understanding of who the target audience is. Having a clear perception of who your ideal customer is the only way to ensure that your content resonates with their pains, interests, and problems. 

Thing is, finding the right audience can take a lot of time and effort as you need to do a lot of research and testing. It’s best to create a marketing persona based on your previous buyers.

Marketing personas are fictional profiles that best represent your customers based on data about your target audience. These personas are based on your audience’s demographics, buying habits, hobbies, interests, and other information. 

  • Setting Unrealistic Or Unclear Goals 

An unfocused digital marketing campaign is a failed digital marketing campaign. Without clear goals, you will not know whether your campaign is doing well or the opposite. You wouldn’t know if you’re achieving anything in the right time frame. 

Setting clear and measurable goals will give you the direction you need to follow. These goals will also help you gauge the areas you have to improve on to achieve digital marketing success. 

Figure out if your goal is to increase traffic, achieve better social engagement, gather more leads, or other specific objectives. It’s important for you to determine what Key Performance Indicators (KPIs) best match your goals. 

Keep track of your KPIs throughout your campaign as these will help measure the return of investment (ROI) of your digital marketing campaign. 

  • Being Too Product-Centric 

Chances are people who don’t really care about your product or service. What they care about is how your product or service will make their life easier or better. 

Don’t define yourself by what you offer. Instead, describe how your business’ product or service can transform your audience’s life in a more meaningful way.

Focus on quality instead of quantity. People want to see and read more remarkable content, and if you’re able to provide that, then you will eventually get traction from it. 

  • Creating Too Many Strategies 

When it comes to digital marketing, there are many strategies you can go with. It’s easy to get overwhelmed by them, and when you leave them neglected or abandoned, they will never deliver your desired outcome. 

Running a business is already difficult on its own, so it’s understandable that you won’t always have time to build your marketing strategy. Instead of wasting time and money on a half-baked campaign, it’s best to leave the digital marketing to the experts.

For all of your digital marketing needs, turn to none other than SeedLogix. Give us a call to discuss your options today.