February 18th, 2015
With the growing importance of the internet, companies are trying their best to exploit it fully to their advantage. Business saw the enormous potential of the internet and began devising methods to utilize it to the fullest, and inbound marketing was its product.
Inbound marketing is appealing to small businesses mainly because of its relatively low cost and a lesser need for manpower to be fully operational. Though inbound marketing is a much better option for starting businesses, it is not that easy.
One must know all about inbound marketing and how to utilize it to one's advantage and how to effectively organize your inbound marketing strategy to make it work out.
First, we must know that inbound marketing has three main components for it to work out, and through the effective integration of these components that success it gained. The three components are SEO (search engine optimization), Social media marketing and content marketing.
Social media marketing is how businesses use social media sites for inbound marketing purposes. It involves posting ads or creating a conversation that will attract people to join the activity. SEO or search engine optimization is the use of web designing techniques that aims to make your website "visible" on search engines like Google, Yahoo and Bing.
While content marketing is the dissemination of information about your products through high quality written or audio-visual content, to attract people to your product and lead to sales.
These three components must be used effectively in order to have best results and the first step is organizing your inbound marketing strategy.
What are the best ways of organizing your inbound marketing strategy?
The first thing to do when organizing your inbound marketing strategy is to set goals. What should be accomplished in a day, a week, a month or in a year, once you've set your goals, you can effectively use your time, effort and valuable resources in completing each goal.
Next thing is to know how you will reach to your customers and how to communicate with them. In any form of marketing, constant communication with potential customers is vital to increase the chances of finishing off with a sale. Communication cannot be neglected if any business wants to be successful in inbound marketing that is why a company must first create a good and effective way of communicating with clients.
Communicating to clients, especially in inbound marketing strategy is informing them first of your offered products or services. Communication involves many ways; one is using high quality written or audio/visual content to convey your message to people and by also utilizing media sites such as face book, one can start up a conversation that will build trust with you and your company.
Building first your means of communication is the first goal you must accomplish before you expand. Using e-mails, creating accounts on different social media sites, publishing web content, press releases and so on, these are the first thing you must do to start up your inbound marketing engine.
After establishing your methods of communication, you must now create a place to put them all together that is what landing pages are there for, aside from your homepage of your website, one must have a landing page to act as an "orienting" zone for customers before they proceed to your website.
Having a good landing page is creating one that has a full description of your product and how it can be beneficial for any customer in a brief, concise and compact way. All know that reading can be tedious for someone who is in a hurry, and many surfers are always in a hurry. According to statistics, net surfers normally use up a few seconds to determine if they want to go on reading or push the back button.
Having great content posted on cleverly designed landing pages is the ingredient for a successful inbound marketing strategy. After creating a landing page, you must then design you page so that it will prompt customers to take the next step and buy your products, here is where call to action strategies come in.
Like the example stated above, on must systematically arrange you inbound marketing plans into small goals that you need to accomplish in a given time. Through this simple way of organizing, you can be assured that you will have more chances of success.