August 23rd, 2019
When you create blog content, are you focused more on your brand identity, or are you focused on engaging your audience? All too often, brands today focus heavily on communicating their brand and their brand identity, and while this is important, your blog should focus on the audiences reading it. You want to engage these audiences, and entice them to communicate with your brand, not simply observe who your brand is.
These common mistakes in blogging are easy to fix, and it just takes knowing how to engage your audience and how to get them excited about the content you produce.
4 Ways To Create More Engaging Content
Creating more engaging content is possible for any brand, it just takes knowing how to go about doing it. 4 ways to create more engaging content today are:
- Get to know your target audience – You might know your target audience on a surface level, as it’s this information you use to craft your brand identity, but how well do you know them beyond that? Really getting to know your brand audience is really getting to know how to target them in a way that gets them talking. You want to know their concerns, their needs, and their interests, and your content should focus on how you plan to address all three.
- Make use of visuals – When you think of a blog, you’ll typically think of text first. This is a normal thought, and a lot of care should be put into what you say. However, blogs are also about what you show, and making use of visuals is an excellent way to engage. An image says a thousand words, and it’s a great way to break up the monotony of walls and walls of text. While you’re telling your story, use visuals to help get the message across.
- Make your content interactive – With interactive content, you’ll entice readers to engage without their even realizing it. While it’s an unconventional approach to marketing your brand, it’s a highly effective one, and there’s a few different ways to go about it. One popular way is through quizzes and surveys, which allows readers to opt into receiving email marketing as they learn more about you, themselves, and your product or service.
- Keep it easy to share – One highly effective way readers may engage is through sharing. If you write valuable content, they’ll want to expose others to that content, and this viral effect is what gets your audiences growing. Keeping your content easy to share lets this exposure happen naturally.
Engage With Your Voice
With a strong and confident voice you can engage your audiences to get involved with your brand. Rather than viewing or listening from a distance, they’ll want to get to know you better, and let you get to know them as well. If you’ve been wondering how you can better engage with your content, contact us at SeedLogix to learn more today.