April 24th, 2020

Email Marketing Strategy

Email marketing is still one of the most effective ways to generate leads and increase your conversion rates. An effective email marketing is targeted to the unique needs of your audience, personalized to establish relationships, and representative of your brand. However, in order to understand if your email marketing efforts are as effective as they can be, you will need to track your results with analytics. There are a number of analytics you can track with your campaigns, however there are some that provide more insight than others. No matter what industry you are in, here are five analytics every company should be tracking:

  1. Click Through Rate

The click through rate is the number of email recipients who not only opened your emails, but clicked on the links contained inside. Click through rates primarily give you insight on who is engaging with your content. It also demonstrates what campaigns are working and what content is most interesting to your audience. 

  1. Conversion Rate

The conversion rate is the percentage of recipients that not only clicked your email, but then completed an action like requesting a quote, filling out a survey, or purchasing a product. This is the best measure to see if your campaigns are working. It can also help you understand if your content is valuable, your headlines are attractive, and your frequency is ideal.

  1. Sharing Rate

The sharing rate is a measure of how many people forwarded your email or shared the contents on social media. This can help you measure your reach, as well as the potential to gain new contacts. It’s also a great way to show who are your best and most loyal subscribers.

  1. Bounce Rate

The bounce rate is how many of your emails were not successfully delivered to the recipients, also called “bounced.” Bounce rates are not as important to your conversion rates as other analytics, but they are critical to the functionality of your email marketing. If your bounce rate is too high, email service providers will mark your emails as spam. Thus, reducing the ability to reach your audience.

  1. Unsubscribe Rate

The unsubscribe rate is how many of your readers have unsubscribed from your content. This is an important metric to understand because it helps you measure everything from the value of your content to your audience to the frequency of your sends. It can also help you measure if your email marketing list is growing or shrinking.

In order to benefit from all of these analytics, you will need to implement them. That is where the digital marketing experts at SeedLogix can help. Not only will we help you develop an effective email marketing strategy, but we’ll help you track all of your efforts. We can implement these and other analytic tracking strategies to ensure that your email marketing campaign has a high return on investment. Call us today to see how analytics can help you grow your business.