October 4th, 2020

Digital Marketing

Landing pages are vital to digital marketing strategies. However, if you haven’t used one, you may be thinking why is it essential? After all, it’s time-consuming to create landing pages, and it’s likely you need a lot of them. Getting away without one may seem harmless, but the truth is, it’s an indispensable part of marketing that contributes to lead generation. 

Here are the top reasons a landing page should be a part of your digital marketing strategy:

It Helps Generate Leads

As mentioned, a landing page is significant in generating leads. According to studies, marketers obtain leads at a larger rate by sending them to a specific landing page instead of sending traffic to the home page.

Since landing pages are specific pages, they are designed to get visitors exactly what they want, which will give you more opportunities to turn visitors into leads.

It Helps Gather Valuable Demographics

Landing pages are an opportunity to get more information about who your site visitors are. They give you the data you need to understand your new leads, which will allow you to segment them effectively to target their needs and pain points better. Moreover, a landing page will help you have more valuable conversations with your clients, which will positively affect your sales.

It Allows You To Track Data

You can track your data through landing pages, which will help you understand how engaged your prospects are. They will show you if your site visitors have downloaded multiple offers. Additionally, you can analyze and track landing page data to see how your marketing offers are doing.

It Lets You Test And Optimize

It’s essential to test your landing pages to find the right formula. Run tests on almost every element on the landing page, such as the headlines, content, and images. With the results you’ll get, you will be able to better optimize your landing pages so they can be more effective for your marketing strategy.

A lot of businesses today are using landing pages mainly to generate leads for future conversions. In fact, 68% of B2B businesses use landing pages to acquire leads. A landing page is a chance for your company to create conversions and build a customer base.

At this point, you might be convinced to utilize a landing page for your business. However, you need to ensure you’re creating one that has all the right elements and is optimized to bring more leads to your company. Your landing page must be specific and have valuable content that your prospects will find useful when they arrive on your page. 

Start your landing page creation today. The first things to do would be to run a quick report, list the landing pages on your website, and put the highly visited ones with the lowest conversion rates at the top of the list. From there, you can start with an optimization that will make your pages more suitable to your target audience and will provide you with greater results.

Need help with your landing pages? We can help you here at SeedLogix. Contact us today.