January 15th, 2021
Marketing in the digital age is a perpetual race to keep in touch with customers’ needs and wants. Launching campaigns can be a grueling siege of managing several marketing channels at once. And most marketing professionals may feel like they’re always laying the tracks in front of a furious train.
To survive in this rapid-paced and ever-evolving environment, marketers need to automate. This article talks about what automation tools are and what they can do for marketers.
What Is Marketing Automation?
Marketing automation is any software platform that allows you to handle online channels more effectively and take care of repetitive tasks with minimal effort.
Automation tools for marketing include platforms that allow you to effectively manage messaging platforms (e.g. email, social media, blogs and websites). There are also tools that let you collate data on the impact of your messages. This functionality includes tracking likes on a social media post, clicks on an online advertisement, the number of times a page has been viewed, and even how many people opened the email you sent.
Automation helps marketers send out their campaign messages, and quickly gather intelligence on the target audience’s reaction. It takes care of the menial work so that marketers can focus their energies on coming up with broad-scale strategies.
Advantages Of Automation Tools For Marketers
In general, automation tools are huge time-savers for marketing professionals. There simply isn’t enough time and human resources to do every marketing task by yourself. Things like sending email blasts, tracking likes, and clicks—can be delegated to automation tools to free up your time.
Automation also helps reduce human error, which can delay or derail a marketing campaign. The following paragraphs have more detail on the pros of automation for specific digital marketing tasks:
- Email Campaigns – Even with the advent of social media, emails are still an important communication tool. However, the volume of outgoing and incoming emails can get out of hand very quickly.
There are now a lot of stand-alone tools and integrated digital marketing platforms that help you manage emails. With these tools, you can compose an engaging email message, manage different mailing lists, and schedule email blasts in advance.
- Social Media Posts – Nowadays, regular and frequent posting on social media is a standard in digital marketing. It can be a challenge to manage this on several platforms simultaneously. Logging onto your business’s social media accounts one at a time and creating a post is inefficient and a waste of human resource.
Thankfully, there are tools now that allow you to view all your social media accounts under one dashboard and schedule posts ahead of time.
- Website Updates – Composing engaging and relevant content is hard enough without having to think about the logistics of managing the back-end of your website. Thankfully, a lot of the technical things involved in the upkeep of websites can now be done on Content Management Systems.
- Monitoring and Evaluation – Compiling marketing reports on a monthly, quarterly, and yearly basis can be complicated when you think of all the marketing channels you have to report on. However, many marketing tools now have a built-in functionality for collecting and analyzing campaign data.
With the many hats that marketers now have to wear, marketing automation is indispensable. Having the right tools for managing all your channels is integral to a successful marketing strategy. Learn more about how you can leverage automation in your campaigns by visiting SeedLogix today.