February 19th, 2021
Having the right digital marketing strategies in place for business is important to your overall success and growth. One part of a successful digital marketing strategy is how you decide to leverage your social media platforms.
Today, we will go over some social media marketing trends for 2021 and offer our predictions on how you can use these trends to make the new year more profitable.
High Online Activity
As of 2020, online activity increased exponentially because people were staying at home and were quarantined. According to Adobe, sales online also increased and reached a staggering $10.8 billion on Cyber Monday, making it one of the biggest eCommerce days of the year.
With the increased online activity, we also see more competition and higher costs for advertising. However, when you take the time to plan ahead and strategize for the upcoming year, you can take advantage of the trends.
When creating content to put online, video is a more powerful way of getting a message across. People are making short-form videos for social media platforms like TikTok, Snapchat, and Instagram, and they are becoming popular and are getting shared.
Even bigger companies are taking advantage of the short-form video trend and are using them to give their audience a sneak peek of behind-the-scenes footage. These videos need to focus on value. If you are in the B2B space, then use the short-form video trend to make your way into more long-form video content in the future.
Social media platforms are also making it easier for users to purchase products without leaving the platforms to do so.
For example, Facebook and Instagram are creating a better shopping experience for users by including photos, videos, and descriptions, allowing you to purchase the product in just a few simple clicks.
We predict that more brands will hop onto social commerce opportunities, which will make it more mainstream.
More Personalized Marketing
Marketing is also becoming much more personalized for the people consuming content. With so many more people online, it is getting easier to do as long as you understand your audience.
For example, if your target audience likes music and cars, you can develop social media advertising campaigns that touch on both.
Going live is also becoming more popular. More than 100 million users on Instagram actually watch live videos each day. It gives a brand the ability to connect with its audience on a more personal level.
An influencer can choose to go live and discuss fashion or products they have used. So, going live is definitely a trend that will continue to thrive as we make our way through 2021.
If you don't already leverage social media as part of your digital marketing campaign, then now is a good time to start. Don't wait to take advantage of these inspiring trends.
For more information on what you can do to reach a wider audience and grow your business, contact the experts at SeedLogix today.