November 13th, 2020
It is no secret that the restaurant industry in the US has taken a hit because of COVID-19. Stay-at-home orders have caused these businesses to close their doors. When they were allowed to reopen, many of them could only do so at 25 percent capacity. Eventually, that made way for 50 and 75 percent capacity limits. However, officials could scale things back due to the surge of coronavirus cases in numerous states.
Various restaurants might stop in-person dining to prevent the virus from spreading. But that does not mean they have to close down altogether. In many cases, they will still be allowed to offer curbside pickup and delivery. With all of the possible changes because of COVID-19, those establishments must find ways to reach local audiences and inform them of what is going on.
Digital marketing can prove to be the solution they need. The remaining sections will focus on several ways digital marketing can help restaurants flourish in these trying times. Therefore, interested parties should stick around and read on to learn more.
Eateries Can Email Customers As Changes Are Rolled Out
Email campaigns are great for getting in touch with people on mailing lists. Business owners can send out mass emails to customers informing them of COVID-19 related changes. That will prevent them from showing up in front of the restaurant if they are not allowed inside. The messages can also tell them how they can still place their orders for meals.
There is the option of sending flyers through the mail as well. However, that can be more expensive than emails because you will have to purchase paper, stamps, printer ink, and envelopes.
Engage And Keep In Touch With Clients Via Social Media
Restaurants need to stay in touch with their customers, regardless of what is happening in the world. That is where a social media campaign can prove beneficial. After all, most people have Facebook, Twitter, and Instagram accounts these days.
Restaurateurs can promote products and specials on any of those platforms. They can also discuss in-person dining, curbside pickup, and delivery options to ensure patrons know how to get the dishes they want. What’s more, they can reply to questions or comments on social media. Engaging with customers in that way can help them see that the restaurant is still open for business.
Promote Your Brand With A Blog
Many consumers prefer to learn about businesses and their products or services through various types of content. They do not want to sit around waiting on commercials to air to get information, especially when they have smartphones in their pockets. Restaurant blogs can include posts about recipes, cooking tips, industry news, menu items, and more.
Owners who do not have the time or skills to create high-quality content should not fret. They can always hire freelance writers to complete the task. They could even get guest bloggers to produce articles for free. Blogging is an excellent way for restaurants to promote their respective brands. Contact SeedLogix today to learn about our wide range of digital marketing solutions.