October 19th, 2020
Email marketing remains one of the best ways to maintain customer retention and get new sales. When drafting an email marketing campaign, there are some best practices that can ensure success. Following them will increase your open rates, click rates, and conversions. Here are some of the most important best practices for an effective email marketing campaign:
Write A Strong Headline
A good headline is essential to any email marketing campaign. Headlines need to be short and eye-catching, and they should encourage the customer to want to open and read your emails.
It can be a bit difficult to understand which headlines will grab the most attention. However, a good way to gauge this is with A/B testing. A/B testing is a method where you send out the same email with two different headlines. Afterward, a measure which headline has the highest engagement rates. From there, you can start crafting your next headlines to reflect what is interesting to your customers.
Personalize Your Emails
We all get dozens of emails a day from marketers trying to sell all kinds of products and services to us. After a while, the whole thing becomes impersonal and annoying. However, if you personalize your emails by including the recipient’s name and their interests, they will feel more connected to your brand. Thus, they’ll be more interested in opening, reading, and clicking through your email. Personalization sounds like a time-consuming task, but nowadays, there are plenty of automation tools that can help you with it.
Communicate Your Brand
With so much competition on the internet, it’s hard for consumers to make a choice sometimes. However, one of the most common ways they shop is by connecting with a brand identity. Brand identities help your customers identify you as a unique and interesting business and not just another store online. When drafting emails, consider all the things that reflect your brand, including:
- Your Brand’s Colors And Fonts
- Your Brand’s Tone Of Voice
- Your Brand’s Mission And Values
Include all of those in every email you send so your customer can get to know your brand and business.
Focus On Readability
When you draft your email, make sure it’s easy to read. Keep your content concise and easy to skim. Focus on the layout of the design as well. Make sure that the visual elements are smooth and that your reader can easily find important information like the name of a specific product and how to order it.
Here’s a good tip: before sending out your email to customers, send it to someone in your office and ask them if they find it difficult to read. If they say no, feel free to send it out to existing and potential clients alike.
Email marketing is a great way to increase your brand presence and get higher conversion rates. Running a successful email campaign can be difficult and time-consuming, but SeedLogix can help. We’ll put together a great strategy, empower your team with the tools to measure and improve your campaigns and assist you in achieving your goals. Give us a call today so we can get started right away.