January 22nd, 2021
Email marketing is still one of the most effective digital marketing strategies. In fact, email marketing has such a high return on investment (ROI) that for every dollar spent, most businesses see $42 in return. One of the most important pieces of a successful email marketing campaign is your contact list. Your contact list is your audience, so the larger and more targeted your list is, the more likely you will be to have a return. To build your list we've put together a few easy strategies that will help your customers opt-in.
Make Opting-In Easy
When designing your website think about where you should put an opt-in form. You want to Target it to areas where signing up and subscribing would come naturally. Some good examples are on your blog, on your homepage, and where your customers make purchases. Your subscribe or sign up form should be visible and very easy to use. Feel free to add more than one signup form to your website.
Incentivize Sign Ups
One of the best ways to get people to opt into your email list is to incentivize opting in. Incentives such as discounts or access to insider information encourage people to engage with your brand. On your opinion forms add these incentives and as soon as someone subscribes send an email with the incentive. You can do this through automation to reduce your workload.
Make It Easy To Unsubscribe
No one wants to feel like they have to do something. Though it may seem counterintuitive to make unsubscribing easy, you really want readers who will engage with your content more than just a long email list. If you make unsubscribing easy, customers will feel that getting your emails is their choice. This will help expand your brand trust and credibility and lead to more engagement with your email list because the people who are subscribed want to hear from you.
Include Shareable Content
When developing your email campaign, make sure that everything in your email is easily shared. Include social share buttons, attachments, and shareable links in every email. As your subscribers share these things, it will act as a way of referral marketing. Their contacts and friends will then engage with the content and start to sign up for your emails.
Explain The Benefits
Finally, another great way to get subscribers is to explain the benefits of subscribing. Give them a sneak preview of the kinds of content that you will be providing. Explain the value add to getting your emails. Whether you plan on sending offers, newsletters, or just updates, Let them know why this would be of interest to them.
Building your email list is a great way to expand your business. The team at SeedLogix can help. We will not only help you build your list, we will help you develop engaging content that leads to high conversion rates. To learn more, give us a call and we'll be happy to answer any questions you have and put together a great digital marketing strategy that will grow your business.