January 8th, 2021
2020 was an unprecedented year all around. The pandemic has done strange things to the economy, it’s changed the way e-commerce is viewed and works, and some of these changes are those we can expect to become parts of a new reality going forward. Professionals who may have felt they had a great handle on digital marketing going into 2020 might be rethinking what they know as the year rounds out. In order to stay on top of trends and moving in the right direction going forward, it pays to take a close look at the latest trends slated for 2021.
Digital marketing is no longer the “choice” it was even 10 years ago. In this modern age, brands that don’t take themselves online are putting themselves at a great disadvantage. It’s never too late to craft a digital presence for your brand, and you can jump right into the latest digital marketing trends with the professionals here to help.
The Top Trends To Watch
Starting small lets you get a good foundation going for your 2021 digital marketing strategies. A few of the top trends to watch going forward into 2021 are:
- Social media for engagement and retention – 2020 has shown us just how important customer retention really is. When brands are struggling to bring in sales during a difficult period, it’s those loyal customers they can count on to be there for them in return. 2021 is slated to see brands dedicating more time, budget, and energy into their social media marketing, prioritizing engagement overall. Engagement not only helps brands to retain current customers but helps to draw in new ones even during uncertain times as well. Engagement shows that brands care about their customer base and that they have a personality their audiences can connect with.
- Prioritizing local SEO – Local businesses in certain parts of the country have really struggled through the year 2020. For this reason, local SEO and its importance are in the spotlight more than ever. Local SEO helps to make sure these businesses are able to draw in their local customer bases and that they’re always on the minds of their audiences.
- Communication and availability – Communication and availability are also particularly important in 2021. Customer bases want to know that your products or services are available when needed, they want to know about return or refund policies, and they want to know that communication is clear and honest during their interactions with any brand.
Keeping You In The Know Through The New Year
With each new year comes new digital marketing trends, but this year in particular is seeing a lot of trend changes. To make sure your brand is staying on top of the latest trends and changes, having professionals on your side is a great idea. If you’re interested in learning more about the new marketing trends for 2021, contact us at SeedLogix to see what we can do for you today.