November 27th, 2020

Digital Marketing

Blogging underwent a renaissance in recent years. From being a platform for people’s personal thoughts and opinions, blogging has escalated to become a means for businesses to attract potential clients. However, nowadays, the competition is so intense that even the smallest mistakes could severely impact your marketing. Here are the top blogging mistakes you should avoid:

Mistake #1: Clickbait Titles With No Follow-Through

Titles are vital in getting the attention of readers. They have to be catchy yet informative. You must have seen interesting titles on numerous websites, including yours. However, the problem starts when your reader clicks the link only to find a dull article.

Solution: Make sure your content is as interesting and informative as its title suggests. Thoroughly research the data you will use for your article, write in an upbeat tone, and don’t be repetitive.

Mistake #2: Having An Inconsistent Posting Schedule

A common mistake by small businesses, especially those without a dedicated digital marketing team, is updating their blog at random times. This is not surprising if the person in charge of the blog also wears other hats and can only attend to the task when they are not busy.

Solution: While hiring a digital marketing expert is the best thing to do here, you can create an editorial calendar that will tell your staff how often they need to post and what to write about.

Mistake #3: Not Using Multimedia

Blogs must not only be informative but also engaging and entertaining. To do this, avoid posting chunks of texts. Without other forms of visual media, your content will be highly unappealing.

Solution: You can make your blog more interesting by adding pictures and videos that you made or come from other websites. Make sure that they will enrich the content of your article and not distract your readers.

Mistake #4: Not Posting On Social Media

No matter how many well-written blogs you post on your website, you will not attract as much readers as you would if you do not promote them on social media. While your SEO efforts could take you to the top of the search results, this can take a long time.

Solution: Twitter, Facebook, Instagram, Pinterest, and LinkedIn will help you connect with users who can become your readers. Social media is valuable in marketing as it lets you interact with individuals and gather quality backlinks. That could hasten the process of making your blog popular.

Mistake #5: Not Guest Posting

Posting blogs regularly on your website is good, but that alone is not enough these days. Limiting your posts to your site will greatly limit the audience you reach.

Solution: Connecting with other bloggers and platforms will help you expand your reach. This is done through the practice of guest posting. Look for high-authority sites that accept guest posts, including Huffington Post, Lifehacker, or another blog in your niche that could lead more traffic to your website.

The benefits of blogging for your business are undeniable. However, there is a right and wrong way to go about it. Don’t let your blogging efforts go to waste—consult with SeedLogix now.