July 20th, 2020
Small businesses must evolve to survive in the competitive world of business. Lately, that means going online and engaging in digital marketing. You may be thinking of ways to improve your digital marketing strategy and increase conversions. Here are some signs that may mean you should use marketing automation software.
- You’re Not Capturing Contact Information
Capturing visitors’ e-mails lets you continue to market to them even after they leave your website. You need marketing automation software that will collect visitors’ details, organize them, and usher them through the sales journey with e-mail marketing. Getting your visitors’ contact information is the first step to stepping up your digital marketing.
- You’re Not Tracking Your Customers’ Journey Through The Sales Process
Sometimes, potential clients need a little nudge for them to become customers. Your website should be able to tell when a prospective client becomes a lead. It has to be programmed to track each visitor’s actions and send out appropriate responses to keep them interested. Such a feature would also equip you with data about inefficient aspects of your site that may be driving customers away.
- You’re Sending Out E-Mails But Don’t Track Actionable Behavior
The goal of all digital marketing is to trigger a prospect to do a task—whether it’s clicking a link, watching a video, or signing up for a newsletter—which would then lead to them buying your product or requesting your service. If you’re not tracking relevant data from your e-mail marketing and website, you won’t know who is interested in what you have to offer. It’s vital to know who’s likely to purchase from you so you can follow up on them to get conversions.
- You Can’t Follow Up On Leads
Building a relationship with customers is still important for small businesses. Staying in touch through e-mails and promotions keeps your clientele interested and loyal to your business. With automated marketing, you can send campaigns to all of your prospects with ease. This way, you can keep them updated on your products or services and entice them to shop more frequently.
- It’s Too Much For Your Marketing Team To Handle
Having a dedicated marketing team is all well and good. However, their expertise should be used in strategizing and producing quality content for your blog, not tracking each visitor on your website. There are certain things that are better done automated, such as organizing contact details, sending e-mails, and tracking data. With automated marketing, your team can focus on strategies that will drive revenue.
Marketing automation will take your small business to the next level with personalized customer experience. You can create targeted e-mails, websites, landing pages, blogs, and social media profiles that will increase conversion rates. A small investment in marketing automation will go a long way in increasing your reach and driving up revenue for your small business.
No business is too small to benefit from marketing automation. If you have noticed the five signs we’ve mentioned in your own team, then it’s time for automated marketing. Contact SeedLogix today to learn more.