August 21st, 2020
When the coronavirus pandemic hit, a lot of businesses struggled to stay afloat. For some, their efforts to continue operating translated to cutting down marketing activities by laying off employees who were part of their marketing team.
However, a long-term study, as reported by AdAge, reveals that brands that cut marketing spending during times of uncertainty have a more difficult time during recovery, while brands who continued to adapt their marketing strategies to the current situation fare much better. You can still utilize digital marketing in order to navigate the COVID-19 crisis.
According to the American Association of Advertising Agencies, 43% of consumers find it reassuring to hear from brands during the lockdown, 56% like knowing how brands help communities, and only15% do not want to hear from brands at all. However, marketing during and after the COVID-19 crisis is different. Here are some digital marketing tips to keep in mind amid the pandemic:
1 - Listen To Your Customers
Customers are also navigating this difficult time. However, that does not mean that they’re not trying new brands and products or services. With the “new normal,” customers have acquired new habits and needs. The key is to be proactive in monitoring your customers’ behavior during and after the COVID-19 pandemic.
2 - Stay Connected With Customers
The pandemic has imposed unique challenges on businesses, even those that already have a strong online presence. But you also have technology on your side, which should enable you to stay connected with customers. Keep your communication lines open, and build a good relationship with customers new and old. In the future, they will remember how good your customer service was during the pandemic.
3 - Center On Stories
Customers do not exactly want to hear about your products or services alone; they care more about what your company is doing for struggling communities at the moment. Talk about the realities of the pandemic, and tell stories that do not center on your business. Instead, feature uplifting stories or relevant statements that will make your customers realize that your brand cares. For instance, you could replace your usual advertisements with a detailed narration of what you have done for others in the face of the pandemic.
4 - Get Involved
Naturally, your care for the community should not just be surface-level—you need to actually do the work. Ask yourself or, better yet, the community what you can do to help. This strategy will not immediately generate results, but it will cement your brand’s identity in the minds of people in a positive way and allow you to reap benefits in the long run.
5 - Stay On Your Feet
At this point, it’s hard to predict anything past our noses. Many companies have accepted that they can’t return to their old strategies. What’s most important at the moment is to stay alert for any trends and shifts in customer behavior and respond accordingly.
The COVID-19 pandemic will not last forever, but its effects on people, society, and the market is here to stay. Companies and marketing teams were paralyzed in more ways than one, but that should not stop you from taking the opportunities available and using them to not only keep your company afloat but also improve its future. SeedLogix will guide you in accomplishing all of those. Contact us today for more information.