June 19th, 2020

Digital Marketing Tips

SARS-CoV-2, or more known as COVID-19, is the novel coronavirus that has been wreaking havoc across the globe for months and months now. According to the World Health Organization (WHO), as of this writing, there have been 6,194,533 cases globally. People tend to develop symptoms such as coughing, sneezing, fever, and shortness of breath when they contract the illness. Although those issues do not sound too bad right off hand, the reason why this pandemic is so horrible is the deaths it leaves behind in its wake. 

As of June 3, 2020, COVID-19 has taken the lives of 380,580 people. The United States is accountable for many of those, as the death toll in the country stands at 107,648. Governments, including ours, have issued stay-at-home orders to combat the spread of the novel coronavirus. As such, the majority of businesses have shut down, apart from those that are deemed essential. 

The Restaurant Industry Has Been Hit The Hardest By This Crisis

Economic closures prevent patrons from dining in at food establishments, causing their sales and profits to plummet. Some places were able to withstand the situation. However, others weren't that lucky, and some restaurant owners have had to shut their doors for good. Various restaurants now offer curbside pickup to provide local clients with food that they crave. Of course, now, depending on where an establishment is located, it can probably operate at somewhere in the neighborhood of between 25 and 50 percent.

Localized Digital Marketing Can Help A Business Reach Its Intended Audience

Many citizens are still scared to get out and about. Dining in at a restaurant is the last thing on their minds. Meanwhile, other folks can't wait to get things back to normal, and they don't mind taking their chances with the virus for a dine-in experience. Regardless of which clients restaurateurs have, if they aren't reaching them and revealing how they can feed them and still keep them safe, nobody will know what they are bringing to the table.

Localized digital marketing ensures that current and potential customers receive the information that they need. In turn, they may come out to a person's location to grab a bite to eat. If for nothing else, consider local digital marketing to provide people with the data they seek to make informed decisions about how to get their meals during this pandemic. 

Social Media Marketing, Email Campaigns, And More

Restaurant owners have plenty of tools at their disposal to promote their brands. For one, social media marketing can be utilized to interact with local clients, develop relationships with readers by offering them industry news, or discuss other matters to increase brand awareness. Proprietors can also use their mailing lists to keep in touch with individuals who have signed up to receive emails. Content marketing is another option to reach local traffic, as people read blogs to find out about things happening in their areas. Digital marketing can prove to be just what the doctor ordered to help your restaurant recover financially during these trying times. 

Contact SeedLogix today for help with your localized digital marketing efforts.