July 31st, 2019

Content Marketing

Blogging is one of the best ways to stay relevant in your industry these days, and that means you also need to come up with a content strategy that works. When coming up with a content strategy, you will need to first determine a buyer persona and then develop pain points so you can write keyword-based blogs around those pain points you discovered.

Have you gone through all these steps and now wonder if your blog is working as it needs to? To determine if a blog is working, you need to take a closer look at its traffic and then examine a few metrics. How many views does each blog have? Are readers landing on your page after searching on Google?

A Look at Views

When someone lands on your blog, it is known as a session within Google Analytics. Each session is tracked, which helps you develop a baseline for determining the average number of visitors your site receives.

With this information, you can then start an email marketing campaign or use other networks to publish your blog to gain more views. If your views begin increasing over the month, then you know that your efforts are working.

Landing Pages

The landing page is the first page people see when they land on your site. It is also known as the homepage. When watching the analytics for your site, you want to pay attention to social and organic traffic on the landing pages. For example, if you share your blog to a social platform like LinkedIn, you need to pay attention when your link is clicked, and people go to your site. This will show you how well your blog is doing on social channels.

Organic traffic shows people that are finding your blog through Google and other search engines. For this, the person would have typed something into the search bar so they could find a solution to a problem or an answer to a question. If your blog pops up during this search, then that means you have correctly optimized your keywords, and you are ranking for these searches. That is definitely a metric you want to see when trying to decide if your blog is working or not.

Keywords

With that being said, keywords are also important for your blog because they can help you improve your ranking. When it comes to SEO, content really is king, and you want to do what you can to rank above all your competitors in your niche. To do this, you want to make sure that your blog is optimized, your landing pages are working, and you are using the right keywords to get your blog seen by the right audience.

You always want to pay close attention to these metrics because they provide valuable insight into what is working for your blog and what areas you can improve on. For more information on how you can make your blog work, contact SeedLogix for more information.