October 9th, 2017

Content Marketing

Updating your website with thought-provoking blogs and original stories are great ways to keep the views coming in. Relying solely on blogs attracts viewers but only those who enjoy reading blogs. As you know, there are many different ways to consume media nowadays, Youtube is one of the largest and most popular. Finding ways to incorporate different styles of media onto your website will improve views and conversion.

Making Youtube Videos to Help Promote Your Company

Netflix bingeing is only the most recent iteration of online video consumption. Youtube has been around since 2005 and its user base is gigantic. Youtube is so big that it ranks as the world’s 2nd largest search engine. Inside the website exists communities and channels, viewers and creators alike, all targeting a specific niche. The success of many YouTubers speaks to the importance and reliability of video content creation.

Creating a Youtube account to build a following is a great method of expanding your content. People who would have never visited your site otherwise will be attracted to the videos uploaded. Just like Google Ads, there are plenty of ways to advertise on Youtube, including video ads. Think of these like TV commercials before a show plays. Because Google owns Youtube, you can use your Google Adwords account to set up and pay for marketing campaigns on Youtube.

Building up a base of followers can be better than paying for advertisement. If you can create engaging content, users will subscribe to your channel and be notified when a new video is posted. Blendtec is a company that has taken their videos to another level and their Youtube channel is legendary. With original content that is fun and engaging, something as generic as a blender can be turned into an exciting product. Depending on what your business is, there are plenty of ways to make funny and creative videos about what you do.

How to Make a Good Youtube Video

When making a Youtube video, it’s best to keep it simple. Don’t get caught up in the editing process, most of today’s cameras and even smartphones take excellent quality videos. Use the DIY appeal of youtube to your advantage. As you build your viewer base, feel free to upgrade your equipment. But the beautiful aspect of YouTubers is their relative forgiveness toward video quality. As long as your content is worth watching, there is no need for a top of the line camera.

Youtube also offers a great editing software on their platform. It allows you to splice videos and make simple edits. And to be honest, it works for 99% of the videos on the web. It’s free to use and the finished product looks great for an internet video.

Be the Star of Your Videos

Potential customers want to trust you before doing business with you. The more honest and appealing you are, the better your business will look. And who better to be a spokesperson than yourself? Be yourself and talk about your business. You already understand the intricacies of the business and your customer relationship skills have been honed over the years. When you are in front of the camera, remember to just be who you are. No reason to ham it up or try to act differently than you normally operate.

Treat your Youtube page just like your blog. Adding more content on a regular basis will help grow your reach and increase views. Keep your content focused and industry based. Having great videos will help make you even more of an authority. Are you a plumber or mechanic? Putting videos online of you performing the services offered is a great way of building trust among potential customers. Seeing is believing, and showing what you do is the ultimate sales tool.

Use Videos on Your Website

Youtube videos are also simple to embed in your website. Posting your videos on your site creates more ways for users to engage with your brand. Interspersing your blog posts with videos will only serve to make your content more interesting. Use videos to keep a potential client's attention. Make your website fun to visit and watch your retention rate increase. Youtube is a versatile tool, feel free to use it.