September 22nd, 2017

Content Marketing

Inbound marketing has been proven time and again to be the most efficient way of attracting new readers to your company’s website. Creating engaging and useful content is the key to having a successful post. Don’t fall into the trap of posting sub-par content and letting your competition steal potential clients. By focusing on writing fun to read and important posts, you can build up a user base around your business. Here are the 4 best ways to create original content and increase your inbound marketing abilities.

1. Keep the Content Focused

Understanding how to create posts based on your business is the key to successful content. Depending on what your product or service is, keep all information geared towards potential users. It would be silly to write about cars if your company is an irrigation installation service. Stay focused and write about what you know.

Once you have a target audience in mind, that doesn’t mean you only write about your own services. If all your content is sales copy, readers will quickly lose interest and stop visiting your blog for new content. Feel free to post news articles about the industry you are in. Add an opinion piece about a recent breakthrough or a new business method that is gaining in popularity. Another good method is to post light-hearted memes, playing on pop-culture references. The more engagement you can elicit from your target audience, the better.

2. Link to Other Websites

As you are writing your content, it’s always good to exude knowledge on the given topic. Even if you have years of experience, people will want to see citations for information. The best way to add credibility is to link to external sites that prove your points. Good examples of links are news sources and nonprofits focused on the issues important to your industry. Even Wikipedia links are better than nothing. Building a web of related reading materials will keep readers engaged for much longer than not having any. Don’t be afraid of social media either. There are plenty of ways to build your reach online.

External link building also increases your SEO. The more links you attach to your own website, the higher the probability of other people doing the same to you. Think about marketing the same way you would networking. It is never a bad thing to make friends with other content producers.

3. Keep it Original

There is nothing worse than clicking a promising link and realizing all the content is just copied from somewhere else on the web. People are not stupid and the reader will always pick up on unoriginal content. Besides, you know your business better than anyone else, don’t waste your time copying somebody else’s words Spread your wings and publish your own intellect. People want to read what you have to say. There is a demand for the content you are creating, don’t settle, push your own brand further. Your content has the potential to revolutionize the industry, write down what it is that people need to know.

4. Don’t Be Afraid to Be Technical

Whatever business you are in, potential clients and peers alike want to understand what you do. Even if you are targeting customers that may not understand every facet, they still want to be treated like equals. Nobody wants to be patronized, and assuming a reader will not understand your words is a great way to turn them off from your business. If you don’t want a specific phrase of jargon to be misinterpreted, make it link to the definition. This not only gives you an outbound link but allows the reader to engage even more with your writing.

Transparency and honesty are highly sought after by customers. If you can articulate what you do and why your business or service is the best, people will want to know more. It’s hard to get into the specifics if you leave out the words and vocabulary you use on a daily basis. Keep it real and don’t be afraid to throw in your technical knowledge.

Content Creation is the Fun Part of Marketing

The best content is the type that keeps readers coming back for more. Keep on creating and trying new methods. As long as you stay true to your business, readers will continue to find what you say worthwhile.