January 27th, 2016


Social media marketing is one of the most effective tools to promote your product or service. Here are 10 tips and tricks you can use to dominate social media and improve your business.

1. Use the Twitter gold mine

To promote successfully online, you need to create content that sparks audience interest and creates a buzz. Twitter has tools to help you search for and find more followers, such as Twellow, which uses an algorithm to identify potential customers from followers of people you follow. Make sure you subscribe to a few well-known people with similar products, and you'll discover a much larger audience.

2. Analyze popular posts

You can find the most -- and least -- popular blog posts on products or services similar to yours with tools such as BuzzSumo. Enter a subject, and the program analyzes and lists blog posts in order of popularity. You'll have an idea of the posts people are reading and sharing, and those that are flops. Use this information to emulate successful posts and avoid posting things that people don't read or share.

3. Post consistently

You need to post new content consistently and frequently if you want to create a buzz. Whether you post daily or weekly, interesting content keeps people coming back to your site. The more you post, the more likely it is that people will find something they want to share.

4. Use hashtags

Learn how to use hashtags strategically. They can define your brand, help customers find you and bring potential customers to your products. Make them short, catchy and easy to remember. Hashtags connect products and their markets, so use and follow them as often as possible.

5. Use social media links in your content

Add links to Facebook, Twitter and other social media in your articles. You can also help visitors spread your content by adding social media sharing widgets to your posts.

6. Use visual representations

Photos and infographics capture your audience's attention and keep them engaged. Images make your content more appealing, more interesting and easier to understand. Readers are more likely to share content that is interesting, engaging and thought-provoking.

7. Make your Facebook page a resource

Facebook constantly changes its algorithm to ensure that people only see pages and posts they are interested in. Take advantage of this by keeping your posts informational. Your page will classify as a resource rather than marketing, for more views and a wider audience.

8. Manage your time

Use tracking software to analyze the interest and activity on your posts for each social media site. Programs such as Hootsuite tell you which sites are getting the most activity and which posts generate the most interest. Some programs even tell you the time range during which most people read and share your posts. Time trackers can help you schedule the best times to post so you can organize your workday and spend time on the tasks that get you results.

9. Expand your reach

Social media is more than just Facebook, Twitter and Instagram. Expand your marketing to LinkedIn, Pinterest, Google+, Flickr, Vine, YouTube, VK and other sites. Your posts and articles will reach more audiences and help build your reputation and brand recognition.

10. Use social surveys

You can use social surveys to find out a lot about your customers, which will help you create posts they want to share. Use surveys to solicit customer feedback and opinions -- ask readers what they want to see in your products or what other social media sites they use. You can learn which sites have the most active readers and where your marketing will be most effective. Surveys, polls and questionnaires are engaging and get customers interested. They also encourage customers to return to your site.

There are many methods and tools to help you get the most out of social media marketing. You need quality content, but you also need to know how to use social media to your advantage. Follow the tips above to improve your marketing efforts and you can generate the buzz that makes promotions go viral.