March 21st, 2018

SEO Strategy

If you’ve dabbled in marketing, researched marketing solutions, or read up on marketing trends before, you’ve probably heard the word SEO quite a bit. SEO stands for search engine optimization, and what it does is improves the quality and quantity of traffic coming to your website on a day to day basis.  

Quality of traffic refers to the relevant audiences that are making their way to your website. For instance, if you are offering shuttle transportation services, and audiences fall upon your site while looking for information on the space shuttle, that’s not the traffic you’re looking for. These individuals will come to your site and quickly leave again. Quality traffic refers to the individuals that visit your website with a genuine interest in what you have to offer.  

The quantity of traffic refers to the amount of quality traffic you are receiving. Quantity doesn’t count those accidental clicks or those who only spend a few seconds on your website before moving on, but the number of people that find you online and stick around.  

Lastly, SEO improves organic traffic. Organic traffic means traffic that comes to your website without paid ads or sponsored content. With organic traffic, you’re getting individuals coming to your website without having to pay for the opportunity.  

  

How Does SEO Work?  

SEO is pretty simple once you get the hang of it. SEO considers the systems search engines use to gather information about various websites and optimizes how they serve those systems to place websites high on the rankings that come back when a user types into the search bar. Optimization doesn’t only assume one form, and it can involve title tagging, meta descriptions, keyword optimization, informative content, and internal linking.  

A General Overview Of SEO  

SEO involves many different aspects, but a few places to start when learning SEO are:  

Making your website SEO friendly 

The best place to start with SEO is your website, as it’s this central hub you’ll want most visible to your potential audiences. Internal linking, SEO friendly domain names, and SEO keyword usage are all good places to start.  

SEO content 

Your content is the meat of your website, your blog, and your presence. Without content, your audiences would have nothing to absorb. SEO keyword research will provide you with the keywords and phrases to improve your search engine rankings, and help you to prove to search engines that you have the type of content that deserves that high ranking spot.  

Link building 

Link building can also help your SEO. Using your blog or website, linking back to anchor websites to redirect audiences can help to make your content look trustworthy and respected.  

 SEO for Multi-Site Businesses

For multi-site businesses, SEO incorporating your main website as well as your child websites can help to raise your rankings on all major search engines. Catering to these wider scale audiences using SEO will mean considering some challenges that smaller businesses simply don’t face. Using a digital marketing agency, or CMS software built for multi-site solutions can make this seemingly overwhelming task much more approachable. With professionals with marketing expertise on your side, you will be able to reach major audiences with your main corporate website, along with all of the local targeted audiences you want to absorb your child site content.  

Mastering SEO can be difficult for small businesses or large multi-site franchises alike. To master SEO and reap the many benefits for your brand, a CMS with professionals working for you is your best bet. To see what SEO can do for your brand, contact SeedLogix today.