Marketing in the Digital Transformation Age
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- March 14th, 2018
It’s important to remember that marketing isn’t business driven, it’s consumer-driven, and consumer habits are quickly changing in today’s modern age. While radio, television, and hardcopy magazines may have been the big marketing tools a decade ago, they’re hardly the powerhouses today that they once were. The age we’re in is the digital age, and marketing needs to make the digital transformation if it wants to retain its relevancy.
What does Digital Transformation Mean?
Digital transformation as an idea is simple. What it refers to is the integration of digital devices into the consumer’s everyday life, and how they use this technology to influence their buying and living habits. We no longer check email a couple of times a day, we sign in to social media multiple times throughout a single day, and we’re always connected via devices on our laps, in our hands, or in our pockets.
According to a study performed by the MIT Center for Digital Business, companies that have embraced this digital transformation are 26% more profitable than those in similar industries who have not, and enjoy a market valuation that is 12% higher. The modern population has transformed to digital platforms from everything from ordering out, shopping, and adjusting the temperature of their homes, and there is no going back now.
Digital marketing is the promotion of brands and products using electronic-based outlets and media, and it’s touching audiences from where they’re most often spending their time. Much like how physical advertising in a magazine was reaching audiences a decade or so ago, marketing has simply moved to where modern audiences now choose to spend their time absorbing information.
Advertising and Optimizing Your Business Online
The focus for every brand should be advertising and optimizing on an online platform in order to keep up with society’s digital transformation. There are several ways to advertise and optimize your online presence, and some of these ideas include:
Search engine optimization
Search engine optimization, or SEO, helps you to climb the ranks on popular search engines like Google and Bing. Navigating Google’s complicated algorithms to ensure your brand pops up quickly when someone searches for relevant information can be intimidating, and CMS systems and digital marketing agencies can help to optimize your optimization even for multi-site brands.
Blogging can help to establish your brand as a trustworthy leader in your field. Creating relevant and interesting content can bring audiences to your website and keep them there, eventually driving them to your website for the solutions you offer. SEO optimization in blogging can also help to place your website in a visible position when audiences take to search engines.
Social media is a simple, cost-effective, and result-heavy way to build your business online. You can even use your social media in conjunction with your blog to provide interesting content on your platforms while driving readers to your blog and website. Facebook, Twitter, and LinkedIn are 3 big platforms that gather numerous followers while encouraging real engagement.
Bringing Your Multi-Location Brand into The Digital Age
Multi-location brands also benefit from bringing themselves into the digital transformation age. Using a central hub website, as well as child websites catering to your specific locations, can build local audiences for your brand as you’re brought into the new digital realm.
Multi-site brands have unique concerns that require unique solutions in the digital age. To ensure your multi-site brand is making the most of the digital transformation, contact SeedLogix today for site and brand-specific ways to build your online presence.